Volume II
1961, 1962, 1963, 1964, 1965, 1967, 1968, 1987
Herbert W. Armstrong 1892-1986
Table of Contents
CHAPTER 40 ..... First
Vision of Worldwide Work
CHAPTER 41 ..... Impact on Pacific Northwest
CHAPTER 42 ..... On the Air in Los Angeles
CHAPTER 43 ..... Impact of Daily Radio
CHAPTER 44 ..... Work Leaps Ahead -- World Tomorrow Heard Nationwide
CHAPTER 45 ..... More Opposition -- More Growth
CHAPTER 46 ..... A Talk to San Antonio Businessmen
CHAPTER 47 ..... Severe Financial Crisis
CHAPTER 48 ..... Historic San Francisco Conference -- The United Nations
Is Born
CHAPTER 49 ..... World War II Ends -- Atomic Age Begins
CHAPTER 50 ..... A Momentous Year
Chapter 40
First Vision of
Worldwide Work
THE lean years continued through 1938 and the succeeding decade. It was a constant struggle and hardship. Growth seemed so very slow. Yet, viewed today in retrospect, expansion has been consistently rapid. Occasional setbacks were discouraging. But the forgings ahead were far greater than the slips backward.
By June, 1938 -- four and a half years after The Plain Truth started as a mimeographed magazine the first two printed editions finally had been produced. Old files, more recently examined, have shown that the May-June, 1938, number was not actually the first, but the second edition to come off a real printing press. And they were only eight-page editions. Until then all issues had been ground out on a hand-fed, hand-cranked, antiquated neostyle, ancestor of the mimeograph.
But the expense of producing those two printed issues threw us into a financial hole again. So back to the frail old neostyle we went, hand-producing a combined July-August, 1938, issue, which finally was mailed July 28 that year.
New Facilities Needed
As the work expanded, through 1938 and into 1939, a few items of new equipment became an imperative need. I do not mean convenient wants -- but absolutely necessary needs.
According to usual office standards, we might have thought we needed a better office, with sunlight and ventilation. We might have thought modern steel filing cabinets were a need. I was still using cardboard cartons, obtained free at the grocery store, as receptacles for keeping correspondence files. We might have thought that office desks to work on, if only secondhand, were needed. But we were able to work, these years, on a few old tables we found in our little, stuffy, $5-per-month office room.
But when the old antiquated neostyle finally was wearing out -- about to lie down and cease functioning because of old age -- and we were still obliged to crank out The Plain Truth by hand on this piece of primitive mechanism, then a new mimeograph became an absolute need -- or else The Plain Truth had to cease publication and die a natural death along with the neostyle.
So it was that on February 4, 1939 -- five years after the first issue of The Plain Truth -- a letter to our few co-workers said: I will have to tell you that we are VERY SERIOUSLY IN NEED of a new mimeograph machine. The present one is about worn out, and we are producing this issue of The Plain Truth under difficulties. I can get a very good used mimeograph, almost new, one capable of turning out the large amount of work that is necessary in this office, and [that] will last for several years, for $65. There is not one cent available for the mimeograph, unless some of our friends can send in a special and additional offering just for this purpose.
By April 5, 1939, a letter to co-workers found in an old file says: At last, after many unavoidable delays, we are sending you The Plain Truth. This issue goes to about one thous and NEW READERS. It is still mimeographed, because we have not enough funds to print it, as we did two issues last year. It is a tremendous task, and nearly all the work is done by Mrs. Armstrong, our daughter Beverly who is office secretary, and myself.
In spite of inside office, lack of light or ventilation, lack of desks, filing cabinets and office equipment, the work was GROWING! The Plain Truth circulation was growing. We were not able to get it out every month. There were seven issues in 1938. The June number was only the third during 1939. It was issued as often as there was enough money for paper, ink and postage. Yet already this little mimeographed magazine was being read by a few thous and people -- and a hundred thous and were hearing on radio every week the very gospel Christ Himself preached -- besides there were almost continuous evangelistic campaigns reaching hundreds.
The few dimes, quarters, and dollars were producing fruits that were to last for eternity!
But now our old secondhand car was about to lie down and die of old age and much use.
Near the bottom of this letter of April 5, 1939, I find this: Another serious need is a new car. The present one, five years old, is in the Albany garage for lack of a $50 repair bill. We are totally dependent on our car to transport the six of us (self and singers) to Portland and back for the Sunday broadcasts. We have to drive 600 miles every week -- 2,500 miles a month in Gods work. The present car won't hold out longer. We are doing the very best we can with what we have to do with.
This referred to the 1934-model used Graham car we had purchased as a result of Mrs. Starkey's letter sent out December 21, 1937. But we were not to be able to get another car until 1941. That old Graham blew connecting rods every few thous and miles. But it was destined to suffer some real punishment, with weekly trips to Seattle, before we could replace it!
God has promised to supply all our NEED. But during these years it was surely bare need, not wants -- and the needs were not always as great as they appeared to us.
How many of our readers, today, realize how much more than bare needs you are enjoying? Not many have had to struggle along with real bare needs, as we did through those lean years!
European Union and War Predicted
The February-March, 1939, issue of The Plain Truth contained another article on the resurrection of the Roman Empire to come. We have warned our radio listeners of this prophesied event since the first year we were on the air -- 1934. We have shouted this prophecy ever since 1934 in The Plain Truth. This issue carried a full-page map, which I sketched and traced an the mimeograph stencil, showing the territory of the original Roman Empire.
This map included four of the sea gates that control sea -- access to this entire territory. The article stressed the fulfillment of the prophecy of Genesis 22:17 and 24:60, showing how the U.S.A. and Britain were to possess the sea gates of enemy nations. This was part of the national dominance promised Abraham for his descendants. But the article also pointed out that our peoples, since receiving this Birthright inheritance have turned from our God -- our national sins have increased -- and God is going to have to punish our nations at the hand of this coming resurrected Roman Empire, with invasion, captivity, and slavery. These four vital sea gates, the article explained, must be taken from Britain before the beast power -- revived Roman Empire -- can rise. Britain, since, has lost Suez and exercises no real control over the other three.
This tremendous prophecy was fulfilled, in the form of the insignificant sixth head of the beast, by Mussolini very shortly after this article appeared. But the all-important seventh and last head is being formed, today, before our very eyes! It is rising out of the Common Market in Europe -- out of which ten nations or groupings of nations will ultimately combine to form a new European Union!
During March and April, 1939, about 1,000 new requests were received for annual subscriptions to The Plain Truth! The work was GROWING!
The August issue of The Plain Truth, 1939, contained an article captioned: World War May Come Within Six Weeks. The war started September 1.
In an article in the November, 1939, Plain Truth on The European War, a paragraph or two may be of interest:
Finally, remember this war is merely a resumption of the world war. It is not, so far as present events are concerned, directly and specifically mentioned in the Bible prophecies at all. But undoubtedly it is paving the way for prophesied events.
One of two things may happen: 1) the Allies may go on to smash Hitler, possibly with the help of either or both of the United States or Italy; 2) Italy might yet come in on the side of Germany -- the battle sector shifting at once to the Mediterranean, especially Egypt (the Suez canal gate), and Palestine (as described with maps in the February-March Plain Truth).
The uphill struggle -- climbing constantly in growth of the work in spite of inadequate facilities and financial backing -- continued into the year 1940 and throughout the decade of the forties.
The March, 1940, Plain Truth was the first since November, 1939. It was still mimeographed. The circulation was 2,000 copies. More than 100,000 people were listening to the message weekly. Expenses were being held to $300 per month -- including our family living of less than $85 per month.
Boys Growing Up
Meanwhile, our four children were growing up. The two girls now were twenty and twenty-two. The boys ten and eleven -- Dick almost twelve. For the boys, this, I believe, is the happiest age ever enjoyed by any person. Surely nothing to compare is experienced by girls.
I remember so well when I was eleven. My only sister, Mabel, died that year in an attack of spinal meningitis, at age nine. However, a year later my brother Dwight Leslie and his twin sister Mary Lucile were born. During those years, with other boys of the same age, I took up wrestling -- these were the days of our heroes Frank Gotch and Farmer Burns; we went swimming, skating in the winter, sledding. We dug caves. We had white mice and ferrets, and probably we stuck frogs in our pockets. I rode a bicycle everywhere.
At eleven and twelve a boy has few responsibilities -- devotes himself primarily to fun -- and yet, he does not altogether take a vacation from dis appointments, humiliation and painful suffering. His problems are far more serious to him than they are to Dad or Mom or other grown-ups.
I have recounted how our younger son had given me a big kiss -- and when I asked what he was after now, he replied that was for picking out for him the best mother in the world. Only I didn't pick her out -- we both have always known, somehow, that God chose us for each other. But if our boys had the best Mom in the world she was best, except for just one or two things.
For one thing, our sons had a mother who wanted them to swim -- only she did not want them to go near the water until after they had learned how to swim. This problem was far more serious to young growing boys than Mother ever knew.
During the summer of 1940 we were returning to Eugene on the McKenzie Highway along the swift-flowing McKenzie River. The boys wanted to do some fishing. Finally, after much pleading, we stopped at a country store, bought a small roll of fishing line, a few hooks, and a bottle of salmon eggs.
Our elder daughter, Beverly, and her fiance, Jimmy Gott, were with us, and Jim cut two big fishing poles from a willow tree and tied the line to each of them.
From here on, I will let my younger son recount for you in his own words the humiliating experience he and his brother Dick suffered -- all because of the best Mom in the world.
We were on the way returning to Eugene from a trip, I believe to Blemis' home, or else up to Belknap Springs -- but at any rate, up the McKenzie Highway.
Dick and I (I mostly, I believe) pleaded and pleaded, and finally, we stopped at a country store, and bought a small roll of fishing line, a few hooks, and a bottle of salmon eggs.
(Bev and Jim were along, I remember definitely because Jim cut us two big club-like 'fishing poles' and tied the line to each of them.)
So -- we were carefully herded over the rocks, with deep pools swirling around through undercut areas, to the brink of the mighty rushing McKenzie at one of its fastest, deepest points.
Having known only a little about fishing -- I did know you had to get the bait down to where the fish were. We had no split shot or weights, no leaders on our lines, no reels, so casting was impossible.
Mom picked out the spot where it was SAFEST -- instead of letting us go where we thought we might find a fish. There we sat, with sour expressions on our faces, with the short line, a tiny gold single-egg hook and a bright red salmon egg-skipping frantically along the top of the gigantic rush of tons of blue-white water, on the edge of one of the fastest and deepest rapids along the McKenzie!
There wasn't the faintest, remotest chance of ever ratching a trout under those conditions -- and we both knew it -- but at least, we were SAFE!
No Hallucinations
On April 2, 1940, I had to write co-workers: The only way I have managed to keep the work going has been my personal sacrifice -- taking money intended for our family living, letting my family suffer. One of my daughters has had to stop school. We are about to lose our home. We have gone without badly needed clothing. I could tell you more, but do not want to talk about ourselves -- our heavenly Father knows. We are willing and glad to make any sacrifice. BUT THE POINT IS, WE HAVE NOW COME TO THE END, UNLESS SUBSTANTIAL HELP COMES AT ONCE. The work cannot be held up by this method of personal sacrifice any longer. As long as it was only us who suffered, I said nothing. But now the Lord's WORK will stop unless substantial help comes quickly. For the work's sake I must appeal to our helpers. I would starve, before I would ask one cent as charity for myself. But I'm willing to humiliate myself in any way for the gospel's sake.
During the early years of this ministry, as I have noted before, no illusions of grandeur flooded my mind. I had no grandiose visions of conducting a great earth girding work reaching many millions on all continents. If anyone had then suggested that this work would grow to even a tenth its present scope and power, I would have regarded it as an empty pipe-dream.
This work has not grown to its present proportions because I planned it that way -- but because GOD planned it, expanded it, empowered it.
I was not without vision. When the broadcast first started, in January, 1934, I did envision a work reaching the entire Willamette Valley and probably Portland. After we reached Portland, I did envision going on to cover Seattle, and the entire Pacific Northwest. As the work grew, the vision for the future expanded with it. But this ministry was not started with any hallucinations, spawned in self-pride, vanity and egotism, as did a few ne'er-do-wells who have come to me, announcing: Mr. Armstrong, I have come to announce to you that I am Elijah that was prophesied to come; or Mr. Armstrong, God has shown me in a dream that I am to be your right-hand man and soon to take your place.
All self-important vanity had been knocked out of me by the successive business reverses, being knocked down repeatedly, and made for years to bite the dust of poverty and humiliation. But I had come to receive a new confidence. It was based on faith in CHRIST -- not in self. It was the faith of Christ, which God had given as one of the gifts of His Spirit.
First Vision of Worldwide Scope
But in May, 1940, God had begun to bring into my mind a glimpse of the future worldwide destiny of this work, for the first time. We could not know, then, whether World War II, already under way in Europe, would continue on into Armageddon and the END of the world. We could not know, then, that God would grant another recess in the world war -- and for the very purpose of allowing this WORK OF GOD to fulfill Matthew 24:14 in preaching and publishing Christ's gospel of God's KINGDOM to all the world as a witness, just before the END of this world and the coming of Christ!
But the sense of imminence of the END -- combined with the knowledge that this very message must first be proclaimed -- inspired a letter to co-workers dated May 23, 1940, which asked, in part:
Dear CO-WORKERS: We enter, now, the most CRUCIAL period of our co-labors together in the powerful proclaiming of the gospel. The ZERO HOUR has struck! Whatever is to be done, we must do quickly. Soon we shall not be permitted to carry on this great work .... But now, as never before, people WILL HEAR! People are STUNNED by the war events in Europe! Everywhere, people ... are now beginning to realize the Bible prophecies are being fulfilled -- that we are in the VERY LAST DAYS! ... NOW is the time when Jesus said 'this gospel of the kingdom' -- the good news of the coming government BY JESUS CHRIST, the kingdom OF GOD -- 'shall be preached in all the world for a witness unto all nations; and then shall the END come'!
For the first time, I saw the real meaning of that prophecy. I knew of no other preaching of this very gospel. Nowhere else was this prophecy being fulfilled I saw, now, that THIS MESSAGE was to go worldwide -- to ALL NATIONS. I did not yet envision that this very work would be used of God in its accomplishment. But I did now see clearly that we should step up our energies and as far as it was GOD's will to use us in this fulfillment, expand the work.
I began, much more intensely than before, to focus attention on expanding the broadcast into Seattle. Almost a year before I had taken a trip to Seattle to explore the possibilities of obtaining a good time on a radio station. But no door opened then. And, in 1939 it was financially impossible.
A Heart-touching Sacrifice
The Seattle broadcasting was started by an unusual sacrifice made by a man and wife in Clarke County, Washington, listeners over KWJJ. This family had lost all they had in the great drought of 1934 and 1935. They then migrated from South Dakota and had made a down payment on a small farm a few miles outside Vancouver, Washington. The man and a son had managed to build the outside shell of a house. The siding was not yet on. A second floor had been partially laid -- just the subflooring. There was no stairway as yet -- and no partitions either upstairs or down -- just one large room on each floor. The children slept upstairs, gaining access by climbing up a ladder.
This man had, over two or three years' time, saved up $40 over and above bare family expenses and getting this much of a home built. The $40 was saved to buy lumber for the partitions for separate rooms in their house.
When these people heard we were trying to get started on the air in Seattle, they sent me that $40, explaining how they had saved it, and for what purpose. Since we were driving to Portland every week for the broadcast, I drove out to their little farm to return the money.
I just couldn't take this money, I said, when you have struggled so long to save it so you could have a home to live in.
Tears filled the woman's eyes. She shook her head, refused to accept the money back. Mr. Armstrong, she said, of course it would be nice for us to get up partitions and have separate rooms -- but that is not an absolute NEED. We just could not use this money for a temporary material home, when it will help get Christ's message of a home for all eternity in God's kingdom to many thousands of people!
I realized, then, that it was really GOD's WILL that this money be used for His gospel -- and that these people were actually receiving a spiritual blessing in giving it that far outweighed the material benefit of using it for themselves. Incidentally, these people were blessed materially after that, and it was not too long until their house was completed, after all. Jesus Christ said, seek first the kingdom of God -- the spiritual values and the material THINGS shall be ADDED. God always does add them!
On the Air in SEATTLE!
When I sent out a letter to co-workers telling of this sacrifice, and the NEED to get on the air in Seattle, there was a surprising response. We received one day in the mail the largest sum we had ever received -- $100, for broadcasting in Seattle. It took our breath!
But, a few days later, two more $100 sums came, three contributed $50 each, and several sent in single dollars.
And so, finally, three long years after the broadcast expanded from Eugene into Portland, it now leaped into Seattle!
From Seattle, I mimeographed a new co-workers' Bulletin, the second such Bulletin in new form and dress, dated September 17, 1940. The leading caption stated the news: NOW ON THE AIR IN SEATTLE!
The program started there Sunday, September 15th, over 1,000-watt station KRSC -- twice the power of our Portland station, KWJJ -- and serving a larger population.
The exciting story of how we finally were enabled to add the Seattle area to those of Portland and Eugene in the broadcasting work was told in this Bulletin, and can best be told here in a condensation of that Bulletin: There was a subhead, How God Has Answered PRAYER.
Then: I want to tell our family of co-workers some of the inside story of our finally getting on the air here in Seattle. I want you to know something of the problem we had to solve, the difficulties in our path, and how God went before us, answered prayer, and worked out everything so perfectly.
Answered Prayer
Radio stations, especially in Seattle, do not want religious programs on their stations. I learned that a year ago when I was up here. I knew nothing but prayer could open the way for us, but I had faith God wanted us to speak His Word faithfully in this Seattle district, and I know He would not fail us.
Mrs. Armstrong and I arrived in Seattle late Wednesday afternoon. I did not feel we could afford the high cost of one of the five larger 5.000-watt stations here. This reduced our possibilities to two stations. One, KRSC, has never taken religious programs, and its owner gave me no encouragement when I saw him a year ago. The other station, same power, was throwing all religious programs off their station, didn't want any more, and the price was just double what we pay in Portland.
It looked discouraging. But I decided to see the owner of KRSC again. He auditioned one of our programs. He became interested, said we had a splendid program that would attract a large listening audience. However, he would not take any outside religious program unless approved by the Seattle Council of Churches. He then called their secretary by telephone to his office to hear one of our programs auditioned. This man was well impressed with our program and also with The Plain Truth, which he carefully examined. It happened that he was familiar with the truth of our national identity in the House of Israel, and he was glad to see this truth published in the Plain Truth magazine.
So the owner sidetracked a 4 o'clock Sunday afternoon news broadcast so we could have the same time we have over KWJJ in Portland, and then made me a rate just $1.40 more per broadcast than we pay KWJJ! Since this station has double the power of KWJJ, and is the highest class independent station in Seattle, I'm sure you'll realize how fortunate we were.
There is but one explanation. God Himself worked it all out. It is surely an answer to prayer. Mrs. Armstrong and I will remain here until after next Sunday's broadcast, which I want to conduct in person; then we shall return home. While here, we are broadcasting by transcription from KWJJ. When we return home we will send transcribed broadcasts to Seattle.
The next subhead in this Bulletin was captioned: LOS ANGELES NEXT!
The vision of the mission to which God had called us, and in which the living Christ was using us, now expanded. World events made it clear.
The Bulletin continued: The Lord willing, we hope now to add a radio station in LOS ANGELES next. Such a station would add a QUARTER OF A MILLION people to those now hearing the true gospel of the kingdom.
As I wrote in the last Bulletin, GOD's TIME HAS COME for this last warning message to go -- and to go to the millions, with great POWER! The whole world is IN ARMS! God now calls us, His children, TO ARMS! THE WARNING MUST GO!
Chapter 41
Impact on Pacific
Northwest
Now that the broadcast had started in Seattle, the work began rapidly to take on new life.
Up until this time, it certainly bore no resemblance to what would be expected by most people to be the very WORK OF GOD. How could anything have had such humble and crude beginnings? Did anything ever start smaller? Looking back on those years now, I am, myself, astonished! It surely couldn't have happened. Yet, it did!
With Man -- Impossible!
What man could start out, without money, without support or backing, without any car and having to walk or hitchhike, on his own, with an unpopular message to which people were hostile, and expect to get that message preached and published to the millions on all continents around the world?
With man, it certainly is IMPOSSIBLE! But I was not looking to people for support -- I was relying on GOD! There is a Scripture that says, With man it is impossible, but with GOD all things are possible!
And that is the answer! Through the years I have encountered a few individuals who thought they had a vision to preach Christ and started out on their own, without backing, to do it. Some have gotten out some kind of mimeographed literature, or even managed to have a tract or two printed. But none I knew of ever grew. All soon gave up. Their work lacked the inspiration, the spark, the vital something to make it tick -- and GROW! The answer, of course, is that the POWER OF GOD was lacking. They were, in true fact, on their own! Christ had never called or sent them. They were not speaking His Word faithfully! Without His guidance and the dynamic power of His Spirit, their work soon came to naught.
The only reason this work survived -- and grew -- is that I was not, after all, on my own.
Pitifully small as this effort was during those first few years -- still it was, though assuredly not then apparent, the very WORK OF THE LIVING GOD. The divinely imparted dynamic spark was in it. People have asked, in recent years, what makes this now great work tick. The vital energy and life that the living CHRIST has imparted is what makes it tick!
The Difference
The things God does through man must always start small -- usually the very smallest -- but they grow big, until they become the biggest. Jesus compared this to the proverbial mustard seed.
Today, for example [as this second volume goes to press], there are [nearly five] billion people populating the earth. God started this -- with one man, out of whom he made one woman. The nations of Israel, Judah, the numerous Arabs, all started with one man -- Abraham. The only true religion started with one man -- Jesus Christ! Ultimately those born of God through Him will fill the earth.
This work certainly had no professional appearance in those days, although there must have been power in the broadcasts -- they had the ring of sincerity and the truth the listeners had not heard before. And The Plain Truth, though crude in appearance, nevertheless reflected the years of professional writing experience. Mistakes were made. This was due to the human element. It was the guidance and power of God injected into it that gave it its real impetus -- but God was using a mighty imperfect human instrument, and so human limitations entered into the picture too. These caused some of the setbacks, and God allowed others to test and refine and help perfect the instrument He was using.
I know of evangelists who have been skyrocketed suddenly to fame before vast audiences. They started out big and quickly became celebrities acclaimed by millions. But they were started out by organizations of MEN. It was organized religion which pumped into their great stadiums, coliseums, supertents or vast auditoriums the multithous and crowds. And all such world-famous evangelists must preach only what is allowed by the denominations or churches who back them, and must refrain from preaching anything contrary to their doctrines.
Suppose, for example, such an evangelist backed by the conservative fundamentalist -- evangelical denominations should tell his audience the Bible commands them to keep the seventh-day Sabbath. Suppose a big-time evangelist with so-called Pentecostal backing in his giant circus tent should shout to his thousands that speaking in tongues is not the Bible evidence of the baptism of the Holy Spirit. Immediately they would be branded HERETICS. Immediately they would lose their organized backing; they would be plunged into disgrace.
But such men come and they go. Their work is foredoomed to die. If they are backed by men, supported by organized men, they must become the willing TOOL of such organizations. But when one is truly called and chosen of God, he must become wholly yielded to God as God's servant, and he must speak God's Word faithfully, else GOD's support is withdrawn. What a difference!
Redoubling Growth
Jesus Christ said, Every plant, which my heavenly Father hath not planted, shall be rooted up (Matt. 15:13). Again, Except the Lord build the house, they labor in vain that build it (Psalm 127:1). But, David was inspired to say (Moffatt translation): Though I must pass through the thick of trouble, thou wilt preserve me: ... The Eternal intervenes on my behalf; ... thou wilt not drop the work thou hast begun (Psalm 138:7-8). That PROMISE of God has sustained me through the years of opposition, persecution and trouble. God is still keeping that promise, and He will perpetually!
Looking back, now, over the actual physical circumstances, conditions, and happenings of those years, it seems utterly incredible that a work started in such a humble, crude manner without any visible backing could have survived, let alone continued to grow at the pace of 30 percent a year.
Of course this work did not double in size every day, every week, or even every year. But doubling in number of people reached, in number of precious lives converted, in radio power, and in scope of operation every two years and seven and a half months is, after all, a very rapid and almost unheard-of rate of growth. And that rate of redoubling continued nearly thirty years!
Plain Truth Printed at Last
If this work had the appearance, those first seven struggling years, of the pitifully insignificant and hopeless effort of an individual striving desperately on his own, it began now rapidly to take on the appearance of a more substantial operation. Those with spiritual discernment began to recognize it for what it was -- the true WORK OF GOD.
A limited fund had been raised to start the broadcast on KRSC, in Seattle.
In preparation for this, a part of this special fund had been used to have the Plain Truth issue for August-September, 1940, printed! This was the first printed number since the May-June, 1938, number.
But at last, with this August-September, 1940, number, The Plain Truth graduated permanently from the handmade mimeographed class! Along with the other phases of the work, The Plain Truth was growing up!
It grew up only to a most humble start as a printed magazine, however. This issue, and the few to follow, were printed on a very low-cost yellow paper we had used for years for the mimeographed editions. It was only eight pages. And it was issued only bimonthly. On page 4, under the masthead box, appeared this notice: This is the first issue of The Plain Truth since May. There was no June or July number this year. For the immediate future we hope to be able, the Lord willing, to publish one number each two months. Later we hope to be able to send you an issue every month, and to enlarge The Plain Truth to sixteen pages, just double the present size. Constant improvement is our goal.
That improvement came slowly through the years -- but the effort was never relinquished, and gradually the improvement did come.
Many months later, it did double to 16 pages. Circulation doubled and redoubled. After years as a 16-page magazine, it went to twenty-four and then to thirty-two pages. In publishing that first regular printed issue of The Plain Truth, an additional 500 copies were printed in anticipation of the first two months' response from the new Seattle broadcast.
Amazing Seattle Response
The broadcast had started on KRSC, in Seattle, September 15, 1940. By November 1 the receipt of mail from listeners was mounting rapidly. More than 500 requests for copies came from the first four or five broadcasts. The co-workers' Bulletin dated November 1 reported the subscription list of The Plain Truth had reached 3,000. We still had to keep the mailing list by handwriting, or typing, and in this manner personally address every copy. This required volunteer labor and several days' time. Mail response now indicated a listening audience of 150,000 with the three radio stations.
Although requests for The Plain Truth exceeded 500 the first five weeks from the Seattle station, there were, of course, very few contributions -- especially when none were in any way solicited. Nevertheless, for the encouragement of older co-workers, this November 1 Bulletin stated: Offerings are just beginning, now, to come from listeners to KRSC, our Seattle station. First, $1. Then, later, another dollar; then $6 the next week $8 so far. It was now costing nearly $100 per issue to publish and mail out The Plain Truth.
In this issue of the co-workers' Bulletin (sent only to those who had become voluntary regular contributors), excerpts from several letters from listeners were reproduced -- seventeen of those from the Seattle station, and nine from the Portland station.
Portions of some of those letters are illuminating. Here are just a few:
FROM SEATTLE: 'Am enclosing $1 to help a little in your God-given work. How I wish it could be more, but when I can possibly, will send more. Received the copy of The Plain Truth a few days ago .... I have wondered many times when these Scriptures would be revealed, and by whom; but God knew, and He has given the wisdom to one He can trust. You have my prayers.' This letter accompanied the second dollar received from the program on the Seattle station. Jesus Christ said His sheep hear His voice. They recognize His message. They catch the difference instantly. Some of these letters came from people who discerned that this, indeed, was Christ's own gospel -- very different from that the world had heard.
FROM BINGEN, WASHINGTON: 'Will you please send a copy of The Plain Truth. I thank God for men who tell the truth about His plan of salvation. There are only too few in this time of great need.'
FROM DEEP RIVER, WASH.: 'We listen to your broadcast every Sunday, and would like to receive the magazine .... I realize you do not ask for money, but I am enclosing $1 to help in God's work.'
FROM INDIANOLA, WASH.: 'The portion of your sermon, delivered over the radio yesterday, that I heard was most enlightening and constructive, and I should appreciate having you send me The Plain Truth. These certainly are the kind of biblical explanations that the world needs today.'
Yes, some who hear the World Tomorrow program do recognize it as God's very own message, and it has been the generally unpreached truth of God's Word, and the power of His Spirit that has given this work life, and vitality, and caused it to grow from smallest beginnings!
Now just two or three portions of letters from listeners over KWJJ, Portland. These, too, are significant:
FROM OREGON CITY: 'I received your message today and with tears streaming from my eyes, thanked our heavenly Father that the way had been opened for your Seattle broadcast.'
FROM LA CENTER, WASH.: 'I enjoy your broadcast so much, and regret when I have to miss one. I feel lifted, and see more light after listening. God is certainly with you in every word that you say -- one can just feel His presence. I would appreciate a copy of The Plain Truth, please.'
FROM PORTLAND: 'In your last broadcast you mentioned that the public might not approve your words. From your own teachings, your concern is to preach the TRUTH, just as you have been doing .... The LORD approves. That is enough. The Plain Truth is most excellent .... This old world is now in the critical time when we need a pilot to show us whither we are headed. You are doing a great job. I know you are giving the truth to those who never heard it, and probably never would, who will not go to the present-day church and who hold the church to be a hypocritical racket. But they listen to you. Keep up the good work.'
Atheists Converted
This Bulletin carried a subhead on page 5: Even Atheists Being Converted. It said: Yes, even ATHEISTS those who have convinced themselves there is no God .... Seldom, if ever, have you heard of atheists being converted. Yet I know definitely of at least two who have been changed from death to life, through this work of which you are a vital part. Both are active co-workers now.
One was a young mother, prominent in the Communist Party. The facts in her case have been covered previously in the Autobiography. The second was a young man in Vancouver, Washington. I reported, in this Bulletin: Last February 16, we received this letter the first we had ever heard of this young man:
'Dear Mr. Armstrong: I started listening to your broadcasts in September, 1938, and since that time I have been coming to my senses. In other words, you have been the medium through which God has acted to blast away my atheistic ideas, false conceptions and idiotic philosophies. This, to me, is a modern miracle, for I have long considered myself impregnable to what seemed to be the greatest myth of all time -- God and the Bible .... I've been listening for a long time to various pastors, ministers and preachers, if only for the malicious pleasure of finding fault with what they say. The first time I tuned on you, I was stuck. Then I started thinking -- probably for the first time in years. Then I started regretting. I didn't deserve it, but found the door open when I knocked. It's marvelous how much different one's attitude is when it is taken from a spiritual angle. All things seem different. It's something God only can do for a person. I wish you could reach a much larger audience, and I'm praying for the time when you can.'
This man, some time after writing this letter -- yet this was prior to going on the air in Seattle -- attended meetings I was holding in Vancouver (Washington), and was baptized shortly after this Bulletin went out November 1, 1940. His prayer for the expansion of the work -- along with many other prayers -- was answered, and he became a valuable instrument of God, collaborating with me in God's work. He was a nationally known artist. For many years Plain Truth readers read his Bible Story, which rendered the story -- thread of the Bible in plain, simple, dynamically interesting language. This man was Basil Wolverton. The letter quoted above was the first I ever heard from him. It gives evidence of some of the fruit God was producing through this work, even in those pioneer days.
This November 1, 1940, Bulletin ended with these words: ON TO LOS ANGELES is our slogan now! Yes, the work was growing up!
Christmas Slump
But immediately we encountered another obstacle threatening the work. The Christmas shopping season was upon us. Always December had been our toughest month to weather through. So many co-workers became so occupied with Christmas shopping, trading gifts back and forth among friends and relatives, many forgot and neglected any gift for Christ, whose birthday they supposed they were celebrating. I was forced to remind our co-workers of this in the next Bulletin, dated December 6, or see the entire work stop. It explained:
The Seattle broadcast has had to start just as we come to the Christmas shopping season. Each year it seems that two-thirds or more of all our co-workers forget the Lord's work entirely through December. Brethren, the tithe is THE LORD'S for His work! Here we are, in the most serious hours of all earth's history! We are told in the Scriptures to preach the gospel, to keep at it, in season and out of season! This is the END-time, when Jesus said this gospel of the kingdom must go to all the world for a witness, just before the end comes! ... This message must not stop! Surely proclaiming God's message and the salvation of souls must come first -- material gifts second!
It seems that with the results of that letter we did struggle through. Meanwhile the listening audience, and the Plain Truth circulation, continued to enlarge.
By mid-February, 1941, circulation of The Plain Truth had climbed to 4,000 copies. Mail response now indicated a weekly listening audience of 150,000 or more. Letters were coming from all classes of people -- women, laboring men, farmers, office workers, and also from business and professional men.
Suicide Prevented
In early February, 1941, we received a letter from a man who said he was on the point of committing suicide in his discouragement, when by accident -- or, as he himself suggested, intervention of God -- he heard the broadcast of February 9. He wrote that this message got through to him -- made him realize that what he needed was not suicide, but CHRIST! He wrote a heart-touching appeal to help him find his Savior and salvation. He was, of course, given personal help.
More and more, evidence piled up demonstrating the power of God working and energizing His work through us.
In the Bulletin of February 14, 1941, the following appeared:
ANNOUNCEMENT: Mrs. Armstrong and I announce that our daughter Beverly is to be married to Mr. James A. Gott of Eugene, on Friday morning, February 28, at ten o'clock, in the little church at the end of West Eighth Avenue, in Eugene.
Beverly is the soprano in the Radio Church quartette, whose beautiful singing is so familiar to our radio audiences.
During this week of February 23, an exciting event had happened. We had purchased our first almost new car, taking delivery the night before the wedding.
First New Car
Somewhere around November, 1940, station KRSC in Seattle had switched our time from 4 p.m., which was the same time we aired on KWJJ, Portland, to 8:30 Sunday mornings. At first I suffered keen dis appointment, feeling it would mean a smaller audience. But it proved a blessing in disguise. The listening audience picked up faster than ever.
Best of all, it made possible for me to drive to Seattle to put the program on live, instead of sending transcriptions. In those days our transcriptions had to be recorded in almost amateur manner on inferior equipment in Eugene. The live broadcasts made possible news reporting, and analysis of the very latest news, hot off the radio station teletypes, explaining the prophetic meaning with the Bible.
We were still limping along every Saturday afternoon and night the entire 320-mile drive from Eugene to Seattle in our old 1934 Graham. Constantly we had connecting rod trouble.
For many months this arduous routine was continued. I usually arrived in Seattle about 1 a.m., Sunday morning. I remember well tuning in Seattle's powerful 50,000-watt station KIRO, which I could hear on the car radio the entire distance from Portland to Seattle. How I wished we might broadcast over such a powerful station! But we couldn't afford it -- then. God later allowed us not only to afford it, but opened time for us on that splendid station twice daily.
The grueling routine of those weekend trips lasted, I believe, until the spring of 1942. Arriving at my hotel -- one of the newer but smaller ones -- a service was provided whereby the garage, a block down the street, came after my car upon arrival. After a very few hours sleep I was awakened at 5 a.m. -- showered, shaved, dressed, and down to the all-night fountain in the corner drug store, where I bought the morning paper and hurriedly checked through it for prophetic news while drinking a glass of orange juice and a cup of coffee.
Then I hurried back to my briefcase and portable typewriter, and started rapping out script for the broadcast. In those days, even before the United States entered the war, security precautions required that every word be presented in script form -- one copy for the station announcer, one from which I was to speak. I did not dare deviate from the script.
I had to have the half-hour script completed promptly at 8 a.m., when I dashed down, checked out of the hotel, and found my car waiting for me at the hotel entrance. Arriving at KRSC at 8:15, I had fifteen minutes in which to hand over the station copy of the script to the announcer, scan quickly the news teletape for any last-minute bulletins of significance I had not found in the morning paper, and clip it and write out any comment on my portable typewriter. At exactly 8:30, the familiar GREETINGS, Friends! was going out on the air. At 9 o'clock I leaped into my car, stopped off at the old Half-Way House midway to Tacoma, for breakfast, then continued the tiresome jaunt, with a state 50-mile-per-hour speed limit, on the old horse-and-buggy winding highway to Portland. Stopping off at Chehalis for lunch, I usually arrived in Portland about 3 p.m., with one hour to again check teletapes for last-minute news. Then, on the air over KWJJ at 4. Off at 4:30. Arriving in Eugene at 7:30 I would find the little church filled with a Sunday night audience. Then an evangelistic sermon and, usually, preaching every night through the week, working daytime's in the office answering letters, writing The Plain Truth, or out making calls on people needing help, people interested, holding private Bible studies, etc. It was a grind.
From the time I started driving to Seattle, I had to put the old Graham in the repair garage regularly every week. Finally, by February, 1941, it was costing me $18 per week on the average for repairs, and then, on Monday, February 24, the garage owner told me:
Mr. Armstrong, this car is not going to hold together for another single trip to Seattle. You've got a connecting-rod and a bearing situation that won't get you there and back. It will cost $110 to fix it. The blue-book value of your car, even after you spend that $110, is now only $105 -- so your car is now worth $5 less than nothing, actually. If ever you intend to trade this old hulk in, it's a matter of right now -- or never! But I could not afford a new car!
Anyway, I went over to the DeSoto dealer, to see what could be done. The dealer himself showed me a car -- the most beautiful car, I thought, I had ever seen! We've had this car in here six weeks, he said. My wife has used it six weeks as her personal car. It's just barely broken in -- has 1,700 miles.
But I can't afford such a car, I said. You can afford this one, he replied, confidently. Because my wife drove it that 1,700 miles, I can make you a deal you can afford. Come, take a ride in it.
With assurance I was not obligated, I got in. It certainly was different than the old Graham! We drove out to our house, and I persuaded Mrs. Armstrong to get in for a short ride. She was very skeptical. She knew it was beyond our reach.
While we were gone, another man had appraised the old Graham. On our return, he handed a slip of paper to the dealer. He offered several hundred dollars for the old car -- which I had just learned was worth $5 less than nothing. Anyway, it came to within $50 of making the down payment, and he offered me the car on $40 per month payments. That was much less than I was now having to spend on repairs. But I could not meet the $50 cash payment. Look, Mr. Armstrong -- I want you to have this car. Can you get me $10 cash before the end of the week, and the other $40 before the end of the month? I'll let the regular $40 monthly payments begin May 1. Now can you meet that? I simply insist on having some cash before you take the car -- if only $10.
Yes, I could do that. Actually, it was not going to increase expenses, but reduce them. It was providential!
And so, as it worked out, I got the $10 in to him on Thursday evening and took delivery of the car. And that car turned out to be, actually, the best car I have ever owned, even to this day. Those 1941 DeSotos were great cars.
The next morning, I married my own daughter -- to Mr. James A. Gott. After the wedding, they rode with Mrs. Armstrong and me in the new car to Seattle. There was just one way Mrs. Armstrong and I figured we could give them a honeymoon. The nicest short trip we knew for such an event was the boat trip from Seattle to Victoria, B.C. In those days they were running the very fine ships, the Princess Marguerite, and the Princess Kathleen -- later, I believe, destroyed in the war.
We regretted having to intrude ourselves into their honeymoon as far as Seattle, but it was the only way we could afford it at all. I had to be in Seattle by Sunday morning for the broadcast. Jimmy was able to get off from work only the two days, Friday and Monday. By going with us to Seattle, they had their transportation for that distance without cost.
We stopped overnight at Chehalis, arriving early next morning at the boat docks in Seattle. They arrived back Sunday night. We drove back to Eugene Monday. Having that almost -- new car made it a wonderful trip. That was once that a slightly used car was everything the dealer claimed!
Chapter 42
On the Air in Los
Angeles!
BY MID-MAY, 1941, the weekly listening audience, over the three stations in Eugene and Portland and in Seattle, had grown to a quarter of a million people.
That seemed a huge audience. Indeed, it was a huge audience. The work of God, having been started so very small was, as stated before, growing up.
The circulation of The Plain Truth had gone up to 5,000 copies.
We had started on the air in Seattle, on 1,000-watt KRSC, on September 15, 1940. By February, 1941, the mail response indicated a listening audience of more than 150,000. Beginning with the issue of August-September, 1940, The Plain Truth had grown up from a mimeographed paper to a sixteen-page printed magazine, bimonthly. By mid-May we were receiving between 200 and 300 letters from radio listeners every week, and mailing out 5,000 copies of The Plain Truth.
Office Outgrown
Now we experienced growing pains in real earnest. Now we really did have a tremendous problem on our hands.
It was becoming an utter impossibility to continue handling this volume of mail, and a 5,000-name mailing list, and mailing out the 5,000 copies, without equipment in that unventilated inside office room.
For seven years we had struggled to build this work from nothing to its 1941 size, without equipment. We had paid $5-per-month rent for this small inside room. It was without windows, without ventilation, except for two transoms. One transom opened into the hallway. The other opened into a large adjoining room where labor union meetings were held. The only ventilation we received through this transom was stale tobacco smoke from the preceding night's union meetings. We were able to work in this office room only about two hours at a time without going outdoors for air. It was not a healthful place to work.
We had no modern office equipment, not even a desk. There were a few shelves along one wall. We had no mailing equipment. The 5,000 names on the mailing list had to be kept by handwriting or typing. Each issue, the 5,000 copies of The Plain Truth had to be hand rolled into thin paper wrappers, stamped, addressed either by hand, or by myself on the one and only secondhand typewriter.
After going on KRSC in Seattle, this became an impossible task for Mrs. Armstrong and me, without help. Twice we had one girl or woman helping in the office, but now we had to ask several church brethren for volunteer help to come to the office to address wrappers, and help us roll them and stamp for mailing.
Then on May 14, 1941, a wonderful thing happened. A larger, sun-lit office became available to us. It was in the old I.O.O.F. Building in Eugene, on the third floor, rear northeast corner. There was an inner corner room, and a double-size outer room opening off the hallway. I could not afford to rent both rooms, but the building manager offered to let me have the inner corner office for $10 per month. He also said we could use the larger outer office part time, if necessary, until we could afford to rent the whole thing. A much larger adjoining room was available for future rental, when need and finance arrived.
This office had nice large windows -- sunlight -- fresh air. Let me tell you right here, I never was so grateful for sunlight and fresh air in all my life. I had never before realized how thankful we should be for sunlight and fresh air. That is one blessing most people have, but usually take for granted without any thanksgiving! How about you?
I now managed to buy an office desk -- after seven years. That same desk was used in the television program in 1955, seen by hundreds of thousands, coast to coast. I continued to use it as my desk, after moving the headquarters of the work to Pasadena, until 1955 or 1956. It is still doing service for one of God's ministers.
Our First Equipment
This desk was the very beginning of necessary equipment to administer the work of God. We had been forced to wait seven years for it.
About the time of moving to this larger office, I managed to buy an antiquated, secondhand, foot-operated addressing machine. With it we installed the first beginning of the Elliott system of stencils for the mailing list. These stencils are cut on a typewriter, or machine very similar to a typewriter.
That old foot-operated addressing machine made so much noise that the tenants on the floor below complained vigorously. Perhaps our many employees today working in the large, modern, air-conditioned mailing room may utter a momentary prayer of gratitude to the Great God who has provided them with the very finest and most efficient equipment the world affords.
I do not remember, now, what I paid for that ancient addressing machine. I believe we still have it stored somewhere around the Ambassador College campus. Perhaps we should get out some of this ancient crude equipment and form a museum of our own! It probably cost all of $10 or $15 -- we could not have afforded more, then. I'm sure many of our employees would laugh at it, today. But it was no laughing matter, then. We struggled along seven years to have it. And I very sincerely THANKED GOD for it!
Think of just the two of us -- with at times the help of a girl who knew no shorthand and could not use a typewriter -- handling and answering an average of 250 letters a week, besides all the other things Mrs. Armstrong and I had to do! Then having to call in a half dozen church brethren for volunteer help in addressing 5,000 copies of The Plain Truth BY HAND. And in those days we had to paste 1-cent stamps on every copy. Mrs. Armstrong had to cook paste of flour and water at home and bring it to the office to paste those wrappers.
About the time we moved to this new office, I managed to employ a secretary. I believe she started at $10 per week. Also, I now purchased my first filing cabinet. It was a heavy cardboard cabinet reinforced at corners and edges with very thin metal.
If anyone doubts that this work started the very smallest, let him realize we had to wait seven years for this cardboard file cabinet -- and then we could afford ONLY THE ONE. How many modern steel filing cabinets do we have TODAY? I simply don't know -- but it must be hundreds -- not only at Pasadena headquarters, in many different buildings on the campus, and in dozens and scores of offices around the world.
This great work of God not only started small. It grew very gradually. There was no mushroom growth.
Writing these things makes me realize HOW GRATEFUL we should be -- HOW MUCH we have to THANK GOD for! And all this God has done without requests for money on the air, or in any of our literature -- all of which is given FREE, upon request.
New Consciousness of Mission
About this time God impressed on my mind His real meaning of the prophecies in Ezekiel 33:1-19, and 3:17-21. The true significance of the entire book of Ezekiel had been revealed for some time. But now, suddenly, it took on immediate and specific and personal significance.
I had seen that Ezekiel was a prophet with a message for the FUTURE. He himself was in the captivity of the House of JUDAH -- the Jews. But he was not set a prophet with a message to these people. The original nation Israel had been divided after the death of Solomon into two nations. The northern kingdom of TEN TRIBES had its capital, not at Jerusalem, but at Samaria. It was called THE HOUSE OF ISRAEL -- not Judah. The kingdom of Israel had been invaded and conquered by King Shalmaneser of Assyria about 120 to 135 years before the Jewish captivity by Babylon.
The people of the House of Israel had been up-rooted from their homes, their farms and cities, and taken to the southern shores of the Caspian Sea. Buy by the time of the Babylonish captivity of Judah, in Ezekiel's day, some of the House of Israel had migrated northwest to northwestern Europe and the British Isles.
Ezekiel was made a prophet to this nation -- not the nation of Judah among whose captives he lived. His message was a warning of INVASION and TOTAL DESTRUCTION OF THE NATION'S CITIES. That invasion was for the far future. The prophecy came more than 120 years after Israel already had been invaded and conquered.
God did not say, Warn the people where you are. He said: Son of man, I SEND THEE TO the House of Israel. God said: go from where Ezekiel was, with JUDAH -- GO, get thee UNTO THE HOUSE OF ISRAEL.
But Ezekiel did not go. HE COULDN'T! He was a CAPTIVE of the Chaldeans. And no such gigantic military invasion has ever befallen the kingdom of ISRAEL since Ezekiel's prophecy was written! The prophecies of the Bible are nearly all DUAL. They have a two-fold fulfillment -- the one, often in Old Testament times, a type of the second, in these end-time days. The Assyrian captivity, more than a century before the prophecy was the type. The warning is for our day!
Again, there is a story-flow -- a time-sequence running through the book of Ezekiel. Other portions of the book show the prophecies pertain to the time shortly prior to the Second Coming of Christ. The 40th chapter to the end of the book deals with millennial events, yet future.
So now I saw Ezekiel was set a WATCHMAN -- to watch international conditions as well as God's prophecies and when this invasion is preparing, and near, shortly prior to Christ's coming to RULE THE WORLD, the watchman is to WARN the people who had migrated, in Ezekiel's day, to northwestern Europe and the British Isles! But Ezekiel never carried that warning! It was not for HIS TIME! He was used merely to write it! It now became plain to me that God was to use a modern 20th-century Ezekiel to shout this WARNING.
The realization flashed to my mind with terrific impact that in WORLD WAR II -- already then under way -- America being then drawn closer to participation -- that I could see this sword of WAR coming! I looked around. NO ONE had ever sounded this warning! No one was then sounding it! I saw numerous prophecies showing how terribly God is going to punish North America and the British Commonwealth people for our apostasy from Him. I saw our sins, individually and nationally, fast increasing!
The conviction came. IF God opened doors for the MASS-PROCLAMATION of His gospel, and of this warning, nationwide, I would walk through those doors and proclaim God's message faithfully, as long as He gave me guidance, power, and the means.
I had no illusions that I was chosen to be the modern Ezekiel to proclaim this message. But I did know that no one was sounding this alarm. I did plainly see this sword of destruction and punishment coming. I knew the time was near. Perhaps, with World War II well under way, it was even then upon us. We could not, then, foresee that God would grant another recess period in the series of world wars before the final round to end at Armageddon.
And I did see, plainly, that God said: IF the watchman see the sword come, and blow not the trumpet, and the people be not warned that God would require the blood of the people -- and now whole peoples -- at the watchman's hand!
That was a stern warning to me. At least I was one of the watchmen who did see it coming! God had already placed the broadcasting facilities of three radio stations at my disposal. A quarter of a million people now heard my voice weekly. Possibly ten or fifteen thous and people read the 5,000 copies of The Plain Truth .
Of course I had been sounding this warning all along -- but only in the Pacific Northwest. Now I began to see that God intended to send it to ALL ISRAEL. And He had revealed to me that that meant, today, the United States, the British Commonwealth, and the nations of northwestern Europe. The idea of my being used, personally, in reaching Britain and these other countries did not yet take sharp focus in my mind. But I did now, for the first time, begin to think actively and definitely about this work expanding to the entire United States!
Door Opens to Reach NATION
God works out His purposes on His definite time schedule. This vision of urgency to warn the whole nation and renewed sense of mission came just when God was ready to OPEN DOORS NATIONALLY!
In June that year-1941 -- Mrs. Armstrong's sister and a friend were planning a trip to Detroit to take delivery on a new car. Somehow the suggestion came for Mrs. Armstrong and me -- with them -- to drive our new car as far as Chicago.
Immediately it flashed to my mind that in Des Moines, Iowa, where I had been born and reared, was an exclusive-channel 50,000-watt radio station, WHO. In those days I could tune it in any night out on the Pacific Coast. Only eight stations had exclusive channels -- no other station on the continent on their channels. For our purpose, I knew that WHO was then the most valuable and desirable station in all the United States for our purpose -- located not far from the geographical center of the nation.
Normally, I knew our chances of obtaining time on such a high prestige station were exactly nil. But then I remembered my uncle, Frank Armstrong, youngest brother of my father. For years he had been the leading advertising man in the state of Iowa. Perhaps his influence might help swing open the mighty door of WHO. Of course, we could not afford to buy time on so powerful a station -- but I would see about it, anyway.
Let me say, here, for the benefit of those not familiar with the radio-television field, there is a vast difference in 50,000-watt stations. Some 50,000-watt stations have far less coverage than others. The quality of equipment, the location of the transmitter, and other factors make all the difference. But WHO was -- and is -- one of the very top prestige stations. Its signal was phenomenal. Today, there are many more stations on the air as then. Today, none of these big stations reaches out like they did then.
So we drove our new DeSoto car to Chicago, where the girls took a bus to Detroit. Then we stopped at Des Moines on the return trip.
I had not seen my uncle for fifteen years. We had arranged by telephone to have a family get-together at the home of my cousin -- his daughter -- and her husband, in Indianola, a county seat town thirty miles south of Des Moines.
I suppose we were all a little surprised to observe the change that had taken place in the appearance of each of us -- after fifteen years.
We visited old friends of both my wife and myself around Indianola and Des Moines for a few days.
While there, my uncle called the general manager of WHO on the telephone, told him about me, and asked him to see me. After I explained about our program, he said he could clear a late Sunday night time, at 11 p.m., except for one Sunday night, each month. The owner of WHO was Col. B. J. Palmer owner of the Palmer Chiropractic Institute at Davenport, Iowa. Col. Palmer reserved the time of 11 to 11:30 p.m. on one Sunday night of each month for a personal talk by himself. Mr. Mailand, the station's manager, offered me the other three or four Sunday nights at this same hour, at the very low cost, for so powerful a station, of a little over $60 per half hour.
This was a tremendous opportunity -- but it was still beyond our reach. I told Mr. Mailand we were not yet ready for it, but hoped to be by the following year. I had felt we ought to go on a Los Angeles station first, anyway. But now, definitely, our vision expanded to broadcasting nationally, as soon as we could grow to it.
Los Angeles Door Opens
We had planned to swing by Los Angeles on our way home to investigate possibilities on radio stations there.
If Portland and Seattle radio stations had been hostile to programming religious broadcasts, I found Los Angeles even more so -- although there were a large number of religious programs on the air in Los Angeles.
Station KNX, the powerful 50,000-watt CBS outlet, carried Dr. Maclennan of the Hollywood Presbyterian Church, John Mathews, who billed himself as the Shepherd of the air and Charles E. Fuller of The Old Fashioned Revival Hour. I had listened quite regularly to all three, since KNX came in like a local station at night in Eugene.
But I did not even contact KNX. I knew it was completely beyond our financial ability. To me, in those days, these three radio broadcasters on KNX were real Big Time. On the human level they seemed to me as giants, and I as a dwarf, so low beside them I would not have presumed to encroach on their valuable time by attempting to meet and shake hands with them. Yet, on the spiritual plane. I realized that God had given me a message that was not being preached, anywhere, except on our program. But I felt very unimportant in my own eyes.
I found stations in Los Angeles closing their doors on religious broadcasts. Yet, when I went over to KMTR (it is now KLAC), I found the manager, Mr. Ken Tinkham friendly. He told me the station was cutting down on religious programs, though the station still carried several. It was only a 1,000-watt station, but Mr. Tinkham explained how the transmitter was directly over an underground river, which had the rather freak effect of giving their signal a power equal to about 40,000 watts. Underground river or not, I found it true that the station then had a better signal than any station in Los Angeles, except the 50,000-watt stations. It was heard like a local station in San Diego, 120 miles away, and even in Bakersfield, which is over the mountains.
As we talked, I could sense Mr. Tinkham warming up to Mrs. Armstrong and me. Finally, he said he would try, later, to open up a Sunday morning time for me. I had told him we were not yet ready to go on the air in Los Angeles.
An Eighteen -- Day Fast
The long strain of building the work through seven and a half years, without facilities or financial resources, had been taking its toll physically. I had been losing sleep. The constant driving on high tension to keep up with the growing work had told on my nerves. The weekly trips of 650 miles to Seattle and back added to the grind.
So, on returning to Eugene, Mrs. Armstrong and I with our boys, went over on the Oregon coast to one of the little-frequented beaches, and rented a small cabin. There I went on an eighteen-day fast for both physical and spiritual recharging. An unfit man cannot accomplish much. I returned to the new office in Eugene, August 12, 1941, refreshed and renewed, with new vigor. With the KMTR and the WHO doors standing ajar, just waiting to open to us, there was now redoubled incentive to push forward.
First Airplane Flight
By December of that year, I decided to ease the strain of those long drives to Seattle -- at least part of the time. Consequently on Saturday night, December 6, I left my car in Portland, and took the train to Seattle. I had found that the overnight train arrived in Seattle in time for the 8:30 broadcast at KRSC, if it was on time.
But on that particular Sunday morning, the train was late. But by getting off at Tacoma, and hiring a taxicab, I was able to arrive on time.
I had found that I could take a plane leaving Seattle somewhere around noon, getting me back to Portland in time for the 4 p.m. broadcast on KWJJ. This was the first time in my life I had ever been up in an airplane.
I shall never forget that night. About fifteen minutes after takeoff, I noticed the captain near the passenger cabin. He knelt beside the passengers in the front seats, and in low tones spoke to them. Then he repeated this to those in the second row. My curiosity was aroused.
When he came to me, he said he had just received word over the plane's radio that the Japanese had bombed Pearl Harbor that morning, December 7 -- that the United States Navy fleet stationed there had been knocked out. The captain had spoken so quietly to prevent any excitement of hysteria on the plane. THAT MEANT WAR!
The United States, it flashed to my mind, was now drawn into World War II!
Arriving in Portland, I jumped into a cab and got to the radio studio as quickly as possible. I purchased the extra newspapers being sold on the streets. I carefully scanned the teletapes of latest news at the radio station. Out came my portable typewriter. A new broadcast was dashed off.
At 4 p.m. I went on the air with one of the red-hottest broadcasts of my life. I knew that all of my listeners probably knew, already, of the Pearl Harbor day of infamy. I merely reported the very latest few items of news, then went into an explanation of the MEANING of it IN BIBLICAL PROPHECY. This was one of the exciting incidents of my life.
From that point on, my broadcasts took on more and more the nature of news analysis of the war. Listener interest increased now that the United States was in the war.
Music Dropped from Program
It was now, more than ever, that my twenty years' experience in the newspaper and magazine field profited the work. Not only did I have long experience in recognizing significant news, and in processes of analysis (of news as well as of business and merchandising conditions), but now, with a fourteen-year accumulation of biblical knowledge and understanding of prophecies, resulting from these years of intense and concentrated (as well as consecrated) study, I was able to produce radio programs that carried even greater public interest than those of the network news analysts.
At this time news reporting and news analysis constituted by far the number one listener interest on radio. A number of nationally famous news commentators and analysts gained the public spotlight -- such men as Elmer Davis, H.V. Kaltenborn, Raymond Gram Swing, Edward R. Murrow, Eric Sevareid and others just to name a few.
But these men knew nothing of biblical prophecy. Not knowing the real purpose being worked out here below, they did not grasp the true significance on the world of the future, of the news they were analyzing. They did not know where it was leading.
On the other hand, none of the ministers broadcasting religious programs had the newspaper and analytic background, nor, I may add, the true understanding of the prophecies, to connect that entire third of the Bible with the war events.
Putting the two together -- factual knowledge and analysis of war events, with biblical prophecies -- put at my disposal a powerful interest-compelling message.
Radio station managers recognized this. At the time, they welcomed and encouraged it. They began to suggest dropping off the music. I have mentioned before that when the program started, the first Sunday in 1934, it was not called The World Tomorrow, but Radio Church of God. It was, actually, the format of a typical church service condensed into a half hour. Only, instead of taking up most of the time with music, announcements, and special events with a fifteen-minute sermon, out of a service an hour and fifteen to thirty minutes long, I did get in a twenty-three- to twenty-six-minute sermon on a twenty-nine-and-a-half-minute program.
We started with our opening theme, then a lively two-verse hymn -- never more than two verses on the air -- then a short prayer with hummed music background, announcements, a short anthemette, then the sermon, then reminder of announcements about The Plain Truth, and sign-off over closing theme music.
But we noticed that not more than one in a couple thous and letters ever mentioned the music. What evoked interest, and brought response, was the MESSAGE.
At first I was both reluctant and afraid to drop the music. So I experimented by reducing it. No harm resulted. There was no lessening in the response or expressed interest. I reduced it still more. Finally, it was eliminated altogether. We found, as radio station managers had recommended, that our program attracted and held a much larger interest when it started off with analysis of world events and the MEANING, as revealed in biblical prophecy.
I Meet Future Son-in-Law
Shortly prior to our summer trip to Chicago and Los Angeles in 1941, our younger daughter had become engaged to Vern R. Mattson, a University of Oregon student. He had joined the Marines and at the time we reached Los Angeles was in boot camp in San Diego. Dorothy was then working in the office with the one secretary we had then employed. She insisted on coming to Los Angeles while we were there, to visit Vern.
When she arrived, it was necessary for Mrs. Armstrong to take the train back to Eugene, to help keep up the work in the office.
I drove Dorothy down to San Diego. It was the first time I had ever met Vern Mattson. I was not sure I approved of the engagement. When he came to the car, he virtually ignored me. I made some embarrassed comment in an effort to be friendly.
Look, I'm not marrying you, I'm going to marry your daughter! he snapped.
Mr. Mattson may be surprised when he reads this. He probably doesn't remember it now. He didn't really mean to be rude -- he was in Marine boot camp -- and it has the reputation of being REAL TOUGH. He was being put through the paces without being spared, and his nerves were taut. Actually, as I learned later, he is one of the most friendly men I ever knew.
I found him to be tall -- six feet three -- blond, and, as Dorothy insisted, the handsomest man in the world. But with his boot camp haircut and baggy garb, he did not appear quite that handsome -- to me. The war was to enforce a delay in their marriage for a few years and when, after having been in the 1st Division U.S. Marines at Guadalcanal, then in an Australian hospital, back to America and Officers' School because of his outstanding war record, and commissioned a second lieutenant, with grades at the top of his class, the war finally was behind him. I do not want to get ahead of the story at this juncture, but later on -- for some twelve to thirteen years -- Mr. Mattson served as Controller of Ambassador College, and Business Manager of the Radio Church of God, in charge of business and financial affairs.
At Last -- LOS ANGELES!
After boot camp, Vern was sent back to Quantico, Virginia, for final training for overseas fighting. In April, 1942, Dorothy received word the Marines were shipping out. Vern didn't know where, but thought likely they would sail through the Panama Canal, with some possibility of a very brief stopover at San Diego, Los Angeles or San Francisco.
Immediately Dorothy demanded I take her to Los Angeles to be on hand if there was a brief landing at one of these three ports. Vern would not be able to get word to her until they landed. There might not be over twenty-four hours-or even less. It would be impossible for her to reach any one of these ports in time from Eugene.
Of course, I could not leave the work for any such trip, which might last for several weeks. But, on checking over the state of the work, I felt we could now, at last, dare to take the step of starting on the air in Los Angeles. To do this I needed to be there in person, and put on the broadcasts live, until we were well established in Southern California.
So with Dorothy I drove to Hollywood, since KMTR was located in Hollywood. We rented a small apartment within walking distance of the station. Mr. Tinkham managed to clear good time for us -- 9:30 Sunday mornings. The time had come to drop the church-service type program altogether. Since the original broadcast name, Radio Church of God, did not invite a listening from nonchurchgoers whom we wished primarily to reach, and since in the world's language the message of the true gospel -- the kingdom of God -- is about tomorrow's world, I adopted the broadcast name The World Tomorrow!
And so, mid-April, 1942, The World Tomorrow went on the air in Hollywood. In Hollywood I was able to do several things to make the program more professional. I was able to obtain the services of a big-time network announcer to put us on and take us off the air.
Although I used four or five different announcers in the next few years, I think the very first one was perhaps the best known of all -- Art Gilmore. He was coast-to-coast announcer on such CBS shows as Sam Spade, Stars over Hollywood, and, I believe by that time, Amos and Andy, besides several others. Since 1947, Art Gilmore has been on The World Tomorrow as our announcer, and millions worldwide will hear his voice at the beginning and the sign-off of the program except some of the foreign overseas stations. We still believe his is the best radio voice in America to precede our program. He also does the announcing on our TV programs. Our readers may be glad to know that Mr. Gilmore is a fine, upstanding, sincere and high-principled man.
Another reason for going to Hollywood was that Hollywood was radio headquarters for the nation. Most of the top-rated network shows originated there. As a result, I could get a quality of recording for our electrical transcription discs there I had never been able to obtain in Eugene. We had now reached the stage where the amateurish, home-made type of transcriptions I was able to have recorded in Eugene would no longer be acceptable on stations like KMTR or WHO. In Hollywood I could obtain the very finest professional recordings.
While in Hollywood, I recorded the Sunday programs for the Pacific Northwest stations either Thursday nights or Friday mornings, drove to the airport (then at Burbank) and got them off by air-express. These top-level professional recordings, with a nationally known network announcer, and the program name, The World Tomorrow, elevated our radio program, at last, to top quality professional level.
Chapter 43
Impact of Daily Radio!
WE WERE now ON THE AIR -- IN HOLLYWOOD! The radio station KMTR (now KLAC) had the very desirable wavelength of 570 kilocycles on the radio dial. This, combined with exceptional and unusual mechanical and transmitter advantages gave it a daytime signal almost equal to the average 50,000-watt station.
The mail response from listeners was at least double that of any of the three stations already used in the Pacific Northwest.
And Now -- DAILY Broadcasting!
Within about two weeks a new opportunity came. When Mr. Tinkham called me to his office and offered it I didn't know whether to regard it as an opportunity or a temptation to dis aster.
One of the leading Los Angeles radio ministers, Dr. Clem Davies, had been using two half-hour periods on KMTR daily, at 5:30 in the evening, and a morning half-hour. He was now changing to one program daily at the more expensive time of around 7:30 in the evening.
Mr. Tinkham offered me the 5:30 p.m. time Mondays through Saturdays, in addition to the 9:30 Sunday morning half-hour. The cost would be nearly six times the amount per week I was already paying KMTR. It had been a big leap ahead, in expenditures, as well as in numbers reached, to take on the Sunday broadcasting in the Los Angeles area.
The thought of meeting this tremendous additional increase in expenses was staggering. Where would the money come from? There was no time to send letters to co-workers to see whether they would -- or even could -- pledge enough to guarantee this mountainous increase in expenses. I had to grab that open time within twenty-four hours or lose it.
Our readers will remember that I had learned the costly lesson back in the period from November, 1934, to late in 1936. The door of KXL, Portland, had opened. We then were on only one station, our original KORE, Eugene. But instead of recognizing that the living Christ, who heads God's work, had opened this door and expected me to walk through in FAITH, I wanted to rely on pledges from PEOPLE. When our brethren and co-workers pledged only half enough, I was afraid to incur the obligation. Christ did not open that door before me again for two whole years!
Now He had opened another door. To me, at that time, this was a stupendous door. It probably meant at least doubling the entire expenses of the whole work ¡n one sudden jump! And I had to pay each week in advance. too!
I telephoned Mrs. Armstrong at the office in Eugene. The total balance we had in the bank at the moment was exactly the amount of one week's daily broadcasting.
Well, even if it was our last dollar, God had supplied TODAY'S need for this colossal opportunity He had opened to us! Jesus' sample prayer teaches us to ask Give us this day our daily bread. God does not often give us today our need for next year -- though He tells us elsewhere it is right for us to lay up in the summer for the winter's need, and even to lay up ahead for our children and grandchildren.
But I had learned the lesson at great price. This decision took courage. It took faith. God had opened now the biggest door so far. He had supplied the immediate need of that particular day.
I walked promptly through that door IN FAITH Blind faith! I could not see where the money for second week's daily broadcasting could come from. How could our income for the whole work suddenly double.
I decided that was GOD's problem and responsibility. I committed it to Him, and wrote out a check for every dollar we had in the bank. Now we were on the air, in southern California, seven days a week! That was by far the most tremendous leap ahead!
Tremendous Response
But, miracle of miracles! -- for once in our experience, the impact of this early evening DAILY broadcasting was as tremendous as the test of faith had been! Not once did I ask for contributions on the air, just as I had refused to do from the first broadcast in 1934. And the mailing address for free literature and The Plain Truth, offered on each program, was then Box 111, Eugene, Oregon.
Not only was there an immediate tremendous increase in mail from listeners -- there was a corresponding increase in tithes and offerings arriving in Eugene.
The first week rolled by quickly. On the day the second week's advance-payment for radio time was due, I telephoned our office in Eugene. The money for the second week's broadcasting was in the bank! And, a week later, there was enough for the third -- and then the fourth, and on and on! God continued, week by week, to supply the NEED!
This daily broadcasting was a new experience. At that time I had always spoken on the air from written script. During those war years it was required. To write the script for a half-hour broadcast, including the study and research for material, occupied my entire time.
It now became daily routine. Early in the morning, each day, I started getting the broadcast material assembled and outlined -- then putting it on the typewriter. Around 4:30 in the afternoon I pulled the last sheet of paper from the typewriter. Then the walk of a mile or so to the radio station, and on the air at 5:30.
Once a week -- it was Thursday evenings -- after the daily program, I went to a restaurant for dinner, checking the evening newspapers and the weekly news magazines for war news I could use -- then, whipping together an outline of the material, I went on to the recording studio to record the Sunday program for the three Pacific Northwest stations. Then a drive to the Burbank airport to put the large transcription discs into the air-express office.
It was a grind. But it was doubling the size, scope and power of God's work, and that was a rewarding thrill.
Week after week this routine continued. As the weeks passed, no word came from Vern Mattson. We learned later that the 1st Division Marines had sailed through the Panama Canal and straight through the Pacific to Guadalcanal, where they made their spectacular landing in the very first offensive, driving the Japanese back from the vast Pacific empire they had captured.
Training a Son
As soon as school was out in early June, Mrs. Armstrong called me on the telephone from Eugene.
I'm sending Dick down to you on the next train, she said. He's grown too big for me to punish, and I simply can't manage him any more.
Dick was then thirteen, and only about four months from reaching fourteen. He was sprouting up.
Two problems had presented themselves with our two sons. Ted (Garner Ted, but we always called him Ted) had always been a little fellow -- short for his age. Dick had been of normal height for his age. But our readers will remember that Mrs. Armstrong, over my protest, had insisted on starting the two boys in the first grade in school together. I had finally acquiesced to this. Ted had always been, as a small boy, a favorite with his women teachers.
Because Ted, sixteen months younger, had always basked in the limelight -- stolen the show so to speak -- Dick had developed an oversized inferiority complex. Here he was, sprouting up to a full man's height, almost fourteen, but seriously lacking in confidence.
From the moment Mrs. Armstrong said she was shipping Dick down to me, I knew I had to find a way to help him overcome his inferiority complex.
I decided on a definite plan. About the second day he was with us in Hollywood -- after showing him around Hollywood to some extent -- I asked him if he would not like to go over and see a boyhood friend, John Haeber, who lived in Hawthorne, south of Los Angeles. The Haebers' had spent a lot of time in Oregon, and our boys had become acquainted with John, about their age.
Next morning early I gave Dick enough money for car fare to Hawthorne and back.
Well, Dad, I don't know the way. How shall I go? Dick asked.
Dick, I said, you have to begin right now learning to be self-reliant and finding your own way around. You already have the Haebers' street address. Learn to 'carry a message to Garcia' on your own. I'm too busy getting the broadcast ready to tell you. Here's car fare. You're on your own. Find your own way. And be back here in time for dinner. Good-bye, son.
What went on in Dick's mind at that moment I never knew. But I opened the door, he went out, and he was on his own. Somehow, he worked out his problem. He arrived at the Haebers', and was back in time for dinner. That was the beginning of my program for him.
A few days later I asked him if he would like to spend the day out at the beach -- at Santa Monica and Oceanside. I gave him carfare. Again, I gave him no directions whatever, but told him to find his own way.
He was a little late returning. Somehow, he had lost his return carfare in the sand. I do not remember now how he managed getting back to Hollywood -- but he worked his own way out of his predicament without telephoning me for help. He lacked even the price of a telephone call, anyway.
A little later he mentioned going to the zoo. I didn't know where the zoo was, but gave him permission to go -- again on his own.
Dick was learning self-reliance. He was developing initiative. He was finding his own way around. I planned to have Mrs. Armstrong and Ted come down before we ended our summer and returned to Oregon. One last thing remained in my plan before they came. I took Dick two or three times boating on the lagoons in MacArthur and Echo parks, taught him how to use the motorboats rented out there.
Now I was ready for Dick's final exam in his course in self-reliance, and overcoming a feeling of inferiority to Ted.
Filling the Biltmore
Dr. Clem Davies, whose time I had taken over on KMTR, had been holding regular Sunday services at the Biltmore Theater, largest in downtown Los Angeles. About the time he relinquished the 5:30 evening time for the better 7:30 time, a dramatic or comedy show starring George Jessel was opening at the Biltmore.
This had forced Mr. Davies out of the Biltmore, and he had moved his Sunday services to an auditorium at the Ambassador Hotel.
Along in early July, probably close to the 10th, I heard that the Jessel show was ending its engagement and moving on to San Francisco. Immediately I went to the office of the manager of the theater.
The last Jessel performance was to be Saturday night. Would the theater be available on next Sunday?
Why, yes, the theater will be available, he said, but you couldn't afford to rent it.
How do you know I couldn't? I demanded. How much will it cost?
Now look, Mr. Armstrong, he persisted. Dr. Davies had been holding services here a long time. It took him years to build up a good-sized audience. He took up three collections at every service -- and he just barely took in enough to pay the rent. You've only been on the air down here about three months. You haven't had time to build up a fraction of Dr. Davies' following yet. Even if you took up four collections in your service, you'd never get enough to pay for it -- and besides, I'd have to have the entire rent in advance. You haven't been on the air down here long enough yet to fill a big auditorium like the Biltmore.
Well, that's what I'd like to find out, I replied. And I will not take up any collections at all! But how can I tell whether I can afford it, unless you tell me the amount of the rental?
I think it was $175. And it was already Wednesday, late afternoon.
I told him I would be back with the decision in a few moments. The Biltmore Theater occupies one corner of the large block occupied otherwise by the large Biltmore Hotel. I went to the hotel lobby and called Mrs. Armstrong at our office in Eugene by long distance telephone. Once again, we had just enough money in the bank to pay this rental in advance, and the price of postal cards for the Los Angeles mailing list.
I dictated over the telephone an announcement to our secretary, instructing them at the Eugene office to have the announcement mimeographed on the cards, all addressed to those on the Southern California mailing list, and get them in one big package into the air-express office addressed to me, yet that same evening. It was then only about fifteen minutes before closing time at the post office.
I dashed back into the theater lobby and up to the manager's office and wrote him out a check for the following Sunday's rental.
In those days, because of the war and fear of Japanese bombing, we were having blackouts every night. I had been advised that people in Los Angeles would not come out to a religious service at night. Theatergoers would attend the theater for night performances -- but for some reason people were afraid to attend a religious service at night. It merely demonstrated where people's hearts and interests were.
So the meeting had to be held on Sunday afternoon -- I believe the time was 3 p.m.
Next day, Thursday, the large package of printed and addressed postcards arrived. I took them to the Hollywood post office. There was a vigorous protest about letting me mail them there. I had not bought the cards there. That post office lost the credit for the sale of the post cards, and objected to having the expense of handling charged to them. But I explained our emergency, and there was no other way I could have done it. They finally took them.
Then on my program, Wednesday, Thursday, Friday, and Saturday evenings, I announced the Sunday afternoon meeting at the Biltmore -- and finally, again, on Sunday morning. People received the postcard announcements Friday and Saturday.
After the Sunday morning broadcast, Dick, Dorothy and I went back to our apartment very tense. Would enough people come to look like a fair-sized audience, or would the small crowd simply look LOST in that big theatre seating about 1,900 people?
Oh BOY! Dick had exclaimed excitedly, as soon as he had heard I had rented the Biltmore Theater. I'm going to sit in a BOX! I've always wanted to sit in a box in a theatre. Now my Dad has rented the whole theater. Oh BOY! I'm going to sit in a box at last!
We took a streetcar to the theatre, arriving about 2:15. A few blocks away I noticed the streets were unusually crowded with people -- especially for Sunday afternoon in downtown Los Angeles. I wondered what was going on!
We soon found out. It seemed all those people were going in one direction -- toward the Biltmore Theater!
I thought it best that I not get involved in a handshaking experience until after the service, because I still had to prepare the sermon. So I went in through the rear stage door, while Dick and Dorothy entered by the lobby entrance.
I learned later what happened. All of Dr. Davies' former ushers were on hand, and it seemed they had gotten divided somehow into two divisions. There was no one in charge, and there was a dispute over which group of ushers was taking over. Confusion reigned.
Dick's experience in self-reliance and initiative now paid off. Immediately he -- not yet fourteen -- took charge. He called all the ushers to one side.
I'm Dick Armstrong, he told them, and I'm taking charge here.
Then he snapped out orders. He said he would use all the ushers, since the crowds were literally streaming in -- and each would do whatever he assigned. He then, without any previous experience, organized the two groups, assigned stations to each man, directed everything, and from that moment there was order.
It had never occurred to me we would have a crowd large enough to need ushers -- and I would certainly not have known where to turn to obtain ushers, anyway. But God worked that out, supplied the needed ushers, and used Dick to restore quick order and system.
No Collections
Although I had never taken up any collections in any public evangelistic service -- and have not to this day, and never shall -- I did have two things done hurriedly on Thursday and Friday of that week. I had a sign painter turn out large lobby signs for the theater, and I had two wooden boxes made, about the size of a shoe box, with a slot in the top of each. These were placed at each end of the inner lobby of the theater by Dick -- one side, and not in the direct path of the exits from the inner aisles.
Actually, Dick did get to sit in his box -- but by the time service was to begin, all the boxes were crowded full. Nevertheless, he went into a box, told them who he was, and the people managed to squeeze a little closer and make room for one more.
The first floor and the balcony were packed solid, and the second balcony half or more than half filled. The attendance was 1,750!
I had decided to conduct the service just like a broadcast -- precisely on time! At precisely 5 seconds before 3 p.m., I walked briskly to the pulpit in the center of the stage, arriving at the pulpit at 3 o'clock to the second. Before I could say a word, I was surprised by an uproarious burst of applause. I had never seen or heard anything like that at a religious meeting. But I learned later that this was common practice in Los Angeles, and ministers are commonly called doctor whether they possess any such degree or not. Up in the second balcony there was the blowing of a foghorn. A well-known Los Angeles character, who went along barefoot and with long, flowing white hair and, I believe, in a white robe, whom I heard called Father Time, had come in. But there were no others of that type.
As soon as the applause died down, I started with the usual, GREETINGS, FRIENDS! -- then another burst of laughing applause. I said, rapidly, that although I loved to sing hymns as much as any of them, that right now we were in a WAR, prophecy was being rapidly fulfilled, and I had things of too great importance to say to take up time with either singing, or taking up collections. I said that I knew some would be dis appointed if they could not leave an offering, and for those who wanted to, there were the two offering boxes in the rear lobby -- but that they would not see them unless they went out of the usual path to find them -- that we never took up collections, never asked for contributions either in such services, nor over the air.
Then I got immediately into my message, and closed the service right on the exact second -- I think it had been announced to close at 4:15 -- just as the broadcasts have to end precisely on the second.
Later, when we opened the two offering boxes, what do you suppose we found? Yes, I think you guessed it! Exactly, to the penny, the precise amount of the expense of hiring the theater, extra cost of janitor and electrician, the lobby signs, and the postcard announcements. That is, to the penny. THERE WAS EXACTLY ONE CENT MORE THAN THIS EXACT AMOUNT!
Dick's Final Exam
We engaged the Biltmore for the following two Sundays. We decided, for those two Sundays, to hold TWO services each Sunday afternoon. I'm not sure, now, of the exact time, but I think the first service started at 1:30, ending at 2:45, and the second service started at 3:30, ending at 4:45.
It was planned to have Mrs. Armstrong and young Garner Ted, then twelve and a half years of age, come down in time for the final Biltmore service, and our whole family would drive back together.
At each of these two services at the Biltmore, total attendance was estimated at 2,000. There were 1,300 or 1,400 at each service, with several who attended the first service coming back for the second. For this reason I preached different sermons at each service.
But I had another motive in getting Ted down to Hollywood before returning to Eugene. I needed his presence for Dick's final exam in snapping him out of feeling inferior to Ted.
Our office secretary and her husband drove them down in our car, which I had left at home when we left in April. They were there three or four days, and it seems we started back to Oregon on July 31, after the final Biltmore service.
When they arrived, I explained to Dick that he would have to take Ted in tow.
Now remember, Dick, I briefed him, Ted is not as old as you, and he's never been to Hollywood before. He'll be pretty green. I want you to look after him -- take him places -- show him Hollywood and Los Angeles. Take him boating on the lake in Echo Park, but don't let him handle the boat -- he wouldn't know how. During those few days, Dick was the complete leader. For the first time in his life he was made to realize that he was not inferior, but LEADER over Ted.
Dick passed this final exam with flying colors and a grade of A. The feeling of being inferior to Ted was gone. And, it did no harm to Ted, for he did not realize, then, what was being done. However, it was some time after this that Ted went into his intensive muscle-building program.
But Dick was still human. And it is human to go from one extreme to the other. Once back in Eugene, far from feeling whipped and inferior, Dick now was suddenly a big shot.
It was a glamorous thing to have been in Hollywood. Dick had spent most of the summer there. The other boys had not been there.
So now I had to go to work on him again, and get him back in the middle of the road. And with God's help this was achieved, and later he came to have the supreme confidence that is FAITH IN GOD rather than confidence in self, and to have full assurance, yet in humility. That is a difficult state for any human to attain -- but one of the supreme right goals of life!
Chapter 44
Work Leaps Ahead --
World Tomorrow Heard Nationwide
THE YEAR 1942 was by far our biggest year of progress up to that date. The response to daily broadcasting on station KMTR (now KLAC) was an eye-opener to me. The effectiveness appeared to be more than seven times that of the once-a-week program. Response was immediate. And even though no request for contributions ever was made, voluntary contributions were sufficient, from the very first week, to pay the multiplied expense.
But after the three Sunday afternoon evangelistic meetings held at the large Biltmore Theater in downtown Los Angeles, the last three Sundays of July, it was necessary to return to Eugene, Oregon.
At that juncture I had to drop off the daily weeknight broadcasting. Recording facilities in Eugene were not adequate to carry on a seven-programs-per-week schedule from our home office in Eugene. Yet I had learned by this experience the tremendous POWER and impact of daily broadcasting.
Planning Expansion
Back in Eugene, after almost four months in Hollywood, our co-worker list had grown to at least double. In other words, twice as many or more were now co-workers with me, supporting God's work regularly with their tithes and offerings.
Although I was unable, because of lack of facilities, to continue the daily broadcasting at that time, it was most gratifying to be able to now make a big expansion in other directions.
As related earlier, that superpower station WHO, Des Moines, had offered me time. On our trip to Des Moines and Chicago, the summer of 1941, this tremendous opportunity had opened.
Of course, in 1941, this giant WHO was still completely beyond our reach. But by early August, 1942, with our income doubled, and with the very low rate offered by the Manager of WHO, I felt ready to take this leap.
Before going to Des Moines, I decided to reinforce our radio coverage of the Pacific Northwest. Station KGA, Spokane, had offered us time at the early Sunday morning time of 8 a.m. In Seattle, station KRSC had moved us to the earlier time of 8 a.m. from the better time of 8:30. Once again I employed the old Postal Telegraph lines for a network broadcast between Seattle and Spokane. We called it the Liberty Network.
I overlooked mentioning that, before leaving Hollywood, I had arranged to release the program Sunday mornings over station KFMB, San Diego. At that time the old KMTR signal was so strong in San Diego, more than 100 miles distant, that KFMB was able to pick the program out of the air and rebroadcast it at the same hour, 9:30 a.m.
And so now, with coverage on the Pacific Coast over stations in San Diego, Hollywood, Eugene, Portland, Seattle and Spokane, I took the train to Des Moines, Iowa.
And now NATIONAL!
On Sunday night, 11 p.m., August 30, 1942, for the first time in my life I was speaking, from the studios of WHO, to a nationwide audience! I have before me, now, the script of that program.
The announcer's voice -- recorded, and I think it was the voice of famous network announcer Art Gilmore, as it is today -- heard in all parts of the nation, was saying:
The WORLD TOMORROW! At this same time every Sunday, Herbert W. Armstrong analyzes today's world news, with the prophecies of The WORLD TOMORROW!
And then, for the first time heard nationally: GREETINGS, Friends! We enter the fourth year of this war next Tuesday. We entered the ninth week of the supreme CRISIS of the war today! In all probability the ultimate outcome is being determined right now on the Russian front!
And then followed an outline of Hitler's Thous and-Year Plan for world rule by German Nazis. On this very first program heard nationally the coming UNITED STATES OF EUROPE was proclaimed. By that time it was already becoming apparent to me that Hitler would be defeated, and that this resurrected ROMAN EMPIRE would precipitate a third and final World War, at a later time after another recess between wars.
Then, in that first nationwide program, GOD'S Thous and-Year Plan was explained from the Bible -- the coming millennium! Hitler's plan was indeed a satanic and clever counterfeit, aimed at producing diametrically opposite results. Where Christ's millennial rule shall bring freedom and happiness, Hitler's would have produced slavery. Where Christ's reign shall give eternal life to multitudes, Hitler's would have brought torturous DEATH to enslaved millions.
Twelve-Page Plain Truth
Before going to Des Moines to begin the broadcasting over WHO, I had written and turned over to the printers in Eugene the articles for the August-September issue of The Plain Truth. We were not up to twelve pages, although it still was coming out bimonthly.
The leading article in that number revealed the amazing Japanese plan for conquering the United States. It was based on a Japanese Mein Kampf, called the Tanaka Memorial. This plan had been in process of development for three hundred years -- growing out of an ancient document dated May 18, 1592. The great national hero of Japan, Hideyoshi, had set forth in this document the great national plan for world empire and setting the Mikado on the throne to rule the world.
This had been a Japanese national dream for three centuries. Then on July 25, Baron Tanaka, then Premier, presented The Tanaka Memorial as a definite blueprint for world conquest to the Mikado. This led directly to the bombing of Pearl Harbor December 7, 1941. It was based on the religious conviction that the Mikado is the direct descendant of the Mother of Heaven. Being, therefore, the SON of Heaven, the Emperor had to be established on the throne of the world to show that he is GOD. Thus even the Japanese attack had vital significance as another counterfeit of CHRIST'S GOSPEL of the kingdom of God -- and of Jesus Christ as the true SON of GOD, who is to RULE THE WORLD!
An article captioned The WAR, at the Moment said this: We entered the supreme CRISIS of this war the first of July. It came with the launching of Hitler's supreme gamble for the Russian Caucasus .... The situation is this: We do not have to WIN the war this year, but Hitler does! United States power is mounting fast. It is only a matter of perhaps ten to twelve more weeks until this nation shall be able to hurl such crushing power against the Axis that, with this power steadily increasing, the ultimate outcome will be assured, with victory for the Democracies .... It might, even then, take us until 1945 to end it, but the outcome would be predetermined .... From now on Axis power cannot increase, while Allied power will ....
And so it is A RACE AGAINST TIME .... The Germans, to win, must win before we get set with the power we shall have by approximately November 1st. They must knock Russia out of the war. They must take Suez and drive the British out of the Mediterranean and the Near East. They must be ready to turn west, against the British Isles, without fear of attack from behind, free to hurl their WHOLE POWER against Britain in one supreme final victory, before we can launch the much-talked-of offensive against Hitler's Europe .... Hitler staked everything on his death-gamble that he could knock out Russia before the Allies can open the second European front.
There, in summary, was the analysis of the war as of August, 1942, as reported in The Plain Truth. Looking back in retrospect, the analysis was accurate. Hitler did take too big a gamble. United States' might did turn the tide before the end of the year. And it did take until the spring of 1945, just as predicted, to END it!
Now POWERFUL Pressures
The work of God was now really beginning to go places! The message for which Jesus Christ was crucified -- the message the world has rejected ever since -- was for the first time being heard in every state in the Union!
But if God now was granting us to grow in power, He also allowed the persecution, opposition, and pressures aimed at STOPPING God's work to increase in power. Never before had we felt any truly MAJOR-power opposition. But now we did.
Along about the end of January, 1943, I received notice of cancellation from radio station WHO. I was in Hollywood at the time, broadcasting daily again for a few weeks on KMTR.
Consternation seized me. To be thrown off WHO at this stage might prove fatal to the whole work. Even though the charge they made for time was exceedingly low for such a station -- because of my uncle's local influence, I had been given a local rate -- and a religious rate at that, which was, as I remember, just half of the local commercial rate -- yet it seemed very large to us at the time. After five months we had spent quite a sum of money, for us at that time, as an investment in WHO broadcasting. We had not been on long enough, as yet, with only three programs a month, to have established the financial support from new co-workers hearing the program on WHO. Remember, we made no request, even indirectly, for financial support over the air. Nor was there any in the free literature we sent to listeners.
The WHO broadcast, our most costly so far, was being supported by Pacific Coast co-workers. It was not paying it's own way -- yet.
Immediately I obtained train reservations for Des Moines. Then I wrote out a letter addressed to WHO listeners who had written me in response to the program. In the letter I told our listeners what had happened, and asked them, if they wanted the World Tomorrow program to continue on the station, to write the station and tell them how they felt. Then I dictated the letter to my secretary in Eugene by long-distance telephone, and asked her to mimeograph it and mail immediately to the entire WHO mailing list.
Tremendous Response
That list had mounted and multiplied into many thousands. By this time we had received letters from all forty-eight states.
I remember one WHO broadcast in particular. I had recorded it at the Studio Artists recording studios at Columbia Square, Hollywood, on a Thursday night. I had been overworked, losing sleep, and was tired. I was not up to usual broadcasting form that night. I knew it, and felt very badly about it. I tried, but for a half hour of speaking into the microphone it just seemed the usual spontaneous enthusiasm wasn't there.
Mr. Armstrong, said the owner of the recording studio after I finished, you ought to remember that WHO is a very important station. You ought to take it more seriously. This broadcast we just recorded was not good enough. You usually do better.
Now I felt worse. I knew only too well how poor it was. But I had tried. I had done the best I could. I just was too tired to be at my best. But there was no time to do it over. I had to rush it to the airport.
But what I had lacked in that program, God more than made up. That Sunday night God caused the weather to be extraordinarily cold -- all over the continent. In Iowa it was one of those twenty-below-zero nights, without wind -- cold and still! That is the kind of weather in which radio waves radiate with extraordinary sharpness. That very poor broadcast, as we thought when recording it, heard at 11 p.m. in the Central time zones, at midnight in the East, brought a total of TWENTY-TWO HUNDRED letters -- 2,200!
I think that was some kind of a national record for response to a half-hour speech starting at 11 p.m. on one station only! That one program brought mail from every state in the Union!
After that phenomenal record-breaking response, my sorrow over having thought I did poor work was turned to real JOY!
Well, that was a record! It will give the reader some idea of the way the mailing list had grown from WHO broadcasts.
Many thousands of letters went out from Eugene to these listeners the same day I dictated the letter by telephone.
Door Stays Open
A few days later I arrived in Des Moines. The cancellation had come, not from Mr. Mailand, but from the sales manager. So I went first to his office.
He stared at me. Are you the man who has been flooding this station with all these thousands of letters of protest against canceling your program? he demanded -- somewhat angrily, I thought.
Why, I suppose so, I replied, rather startled. Is that wrong?
Wrong? Why, man, don't you know that showering such a downpour of 'inspired' mail on any radio station is the very last way to influence the station? That kind of mail has no influence on us at all -- but it is a mighty big NUISANCE!
Well, I didn't realize that, I replied. I thought you'd want to know how our program was being received by listeners. I surely didn't mean any offense.
Well, let me tell you, Mr. Armstrong, I certainly learned that lesson! A while back we were appearing before the Federal Communications Commission in Washington. Before I went down there, we put out an appeal on the air for our listeners to write to the FCC. They did! And the officials of the FCC didn't like it.
Well, I asked, if I had to learn by experience, the same as you, and if you made the same mistake I did, then do you think you ought to blame me?
He had to laugh at that. Nevertheless I found I was really on the spot -- and in trouble. I had not met this sales manager before. Because my uncle had known the general manager and arranged an appointment for me, I had transacted business with him. I saw immediately that this sales manager was a very able and competent man for that job -- undoubtedly very valuable to the station. But he did not like our program. He didn't say why. And I rather guessed that he felt I had taken matters over his head in going to the general manager of the station. Further, he explained that very powerful pressure had been brought on him from New York against selling time commercially for religious programming.
We went into Mr. Mailand's office. I learned that Mr. Mailand did like the program, and sat up Sunday nights until 11:30 so he could hear it. He was on my side, but his sales manager, a very aggressive man, was insistent the program go off.
I then explained to the two men our own position -- how we were a very small church in Eugene, Oregon, and how hundreds of people, mostly very poor people on the West Coast, had made great sacrifice to finance our broadcasting on this powerful station heard nationally.
Mr. Mailand, I said, I signed a year's contract with you. All these co-workers have backed me in good faith. I signed the contract in good faith. I believed that you signed it also in good faith, and that when you opened the door of this great station to us, and signed a contract to keep it open for a year, that WE COULD RELY ON YOUR WORD BEING GOOD. All these co-workers have backed me for five and one-half months feeling that, in due time, a sufficient number of interested listeners would voluntarily join them as co-workers backing this work financially to make the broadcasting to all the rest of the nation self-supporting. You know we never request contributions over the air, or in any literature. If you cancel now, YOU WILL CAUSE VERY GREAT INJURY TO US! You have given us a YEAR'S contract in which we trusted, and have taken this hard-earned money contributed by all these poor people -- and now threaten cancellation BEFORE we have had a chance to be on long enough to relieve those people of this burden. If you had told us you'd keep the door open only five and one-half months, we surely never would have signed the contract or started -- or have spent any money with you. Would you want to INJURE a Church by breaking your contract?
Well, Mr. Armstrong, of course we wouldn't. The way you put it, you make it mighty hard for me. Would you mind if Mr. B. (the sales manager) and I talk this over privately a few moments, to see what we can do?
I was shown to a reception room outside. I was alone there, and quickly knelt before a chair and appealed to the God of Heaven. He had opened this giant DOOR. He had said no man can shut doors he opens. I asked Him to intervene and save His work.
When I was called back to Mr. Mailand's office, I was able to talk to him alone. He explained that he had opened that time and signed the contract in perfect good faith -- that he liked our program and was himself one of our interested listeners -- that he certainly didn't want to do us any injury -- but on the other hand, he didn't want to lose a very able and valuable sales manager.
Mr. Armstrong, he said, if we compromise by letting you fill out your contract and complete the year, will that give you time enough to become thoroughly established, and possibly to get on other stations that will maintain your coverage?
Well, of course, I could not be sure, but it certainly would be a lot better than stopping the broadcast right then.
Well, if I leave The World Tomorrow on the station until the year's contract is finished, will you agree to go off then?
There was nothing else I could do -- I certainly had no contract beyond that time. Reluctantly I had to agree to this -- and actually it was a tremendous victory, after all.
We Go on WOAI
I have mentioned that there were, at that time, only eight stations in all America that enjoyed absolutely exclusive channels. One other, which by its location I felt might have a better chance of being heard nationally than most, was 50,000-watt WOAI of San Antonio, Texas.
From my hotel I immediately called Mr. Hugh Halff, manager of WOAI. Did he have 11 p.m. Sunday nights open -- could he clear it if he found the program acceptable? He could, but would have to know more about the program and audition it.
I caught the next train for San Antonio. I think Mr. Halff might have called Mr. Mailand, when I told him we were on WHO. Anyway, he had no objection to the program after listening to a transcribed broadcast, and the doors of WOAI swung open to us. The expense of adding this station six and one-half months before going off WHO gave us a tight squeeze, but it seemed imperative that we get our listeners established to listening to WOAI before we went off WHO and lost them altogether.
And so, although through the years, the individual doors of some radio stations have closed to us, the general giant DOOR of TV, radio and the printing press has never closed -- just as Christ has said that NO MAN CAN SHUT IT!
And every apparent setback has proved like the cocking of a gun -- it actually results in shooting us ahead faster than ever!
There probably are no finer, higher-prestige radio stations in the United States than WHO and WOAI, and today the World Tomorrow telecast is also heard on many of the most powerful stations in the world.
Chapter 45
More Opposition -- More
Growth!
I HAD GONE on WOAI sooner than we were financially ready. But when it became definite we could not continue on WHO after August 23 of that year, I felt it imperative that we become established on another station of such wide coverage so that our listeners would know where to find the program.
I thought we would, at last, be free from this kind of persecution and opposition. But we were not -- have never been since -- never will be, in this world, as long as we remain faithful in proclaiming Christ's own true gospel in its purity and in power! All who will live godly in Christ Jesus shall suffer persecution, says the sure Word of God.
And from what source does persecution usually come? Jesus Christ was our example. He was persecuted. And from what source? Mostly from the source of organized religion! His true message from God was different from the doctrines and ways of the organized religion controlled by Pharisees, Sadducees, and their ilk. They had strayed from, and perverted, the doctrines and ways God had given them. But their false teachings and customs were well established in the religious tradition of the time. They accused Jesus of being a false prophet, a deceiver, a heretic and of being subversive to Caesar's government.
It is hard to realize, but it is true -- there are the modern Pharisees today, and they are organized. They, too, incredible though it may seem to some, maintain a well-established religious tradition which has, long before the living generation, departed far from the true gospel and the teachings and practices of Jesus Christ, the original apostles, and the original true Church of God! Human nature has not changed. The same hostility seizes them, toward Christ's truth, that inspired religious leaders to accuse, persecute, and to crucify Jesus Christ!
But, did you ever notice that God's ministers who faithfully proclaim His truth in the power of His Holy Spirit do not resort to personalities, do not impute motives or attempt to discredit specific persons, do not belittle or ridicule? Nor do we, either on the air, or in print, knowingly or intentionally say anything derogatory about any person, organization or group. True, Jesus Himself did tell the Pharisees in presence of others that they were hypocrites, liars, false leaders -- He told his listeners what they were, and warned against following their false ways. But He was always straightforward and sincere, never using the psychological trickery of implication, designed to falsely discredit or belittle.
Anyway, the insidious forces of persecution followed us to WOAI. But the station liked the program -- the leading businessmen of San Antonio liked it, and made me an honorary life member of the Businessmen's Bible Class (not denominational, though men of many denominations belonged) -- and the program remained on WOAI until after we obtained the earlier and prime time of 8 p.m. on the 100,000-watt clear-channel XELO. We had started on XELO in 1944, and continued on WOAI until some time during 1945.
Meanwhile, God had been moving to increase the radio power in the Pacific Northwest.
Portland Power Increase
During 1941, 1942 and 1943 I had been holding evangelistic services in the Chamber of Commerce auditorium in downtown Seattle, and also a few services in Everett, Washington. A small church had been formed there. Several local members in Seattle and Everett made it possible to release The World Tomorrow over the more powerful KVI, with studios then in Tacoma. This was a 5,000-watt station, but with its dial spot at 570, and its transmitter on an island in Puget Sound, KVI had a signal about equal to 25,000 watts at a higher frequency and average transmitter location. We did not drop KRSC, but used both stations by means of our Liberty Network wire at 8:30, Sunday mornings.
It must have been early winter, 1942-43, that I had taken a trip to Des Moines to put the program on WHO live. It was necessary to do this frequently, on so important a station. Returning I stopped off briefly in Denver. We were not ready to expand on additional stations as yet, but I was then beginning to lay the groundwork for future expansion by making contacts with management's of stations we might desire to add later.
I called at the offices of the ABC network station, KVOD, 5,000-watts. I believe the executive I contacted was the vice president. In any event, he was having a busy day with conferences, and was very abrupt in telling me bluntly they would clear no time for religious programming.
I never had been in the habit of taking a flat turndown, without a hearing, as the saying is, sitting down. I came back at him with all the force and salesmanship I had ever had in my former advertising days.
I explained how different The World Tomorrow is from any other religious program, and demanded that he audition a program. Reluctantly, he consented, but offered no hope.
I had to return to my hotel room to obtain transcription discs, telling him I would return in ten minutes. I walked rapidly -- almost ran -- to the hotel. On the way I realized, belatedly, why I had met with such a negative reception. I had failed to take this call on KVOD up with the One I was working for. It had long before become custom to pray before any call or conference of any import, asking God's direction, wisdom, and to give me favor in the eyes of the man with whom I had to deal.
Christ's Commission is Go ye into all the world with His message. To go to the world with the gospel necessitates dealing with the world, and with some of its business organizations. Therefore God's servant ought to seek not only divine guidance in such dealing -- but also, since God is able to make even our enemies at peace with us, to ask for favor with such people as we must deal. In all my years of experience, God has never failed to grant this request!
But this time, in my eagerness, I had gotten ahead of God. I had gone on my own, without asking for either guidance, or favor.
And right here perhaps I may give the reader an example of what God's Word means by the admonition: Pray without ceasing, or, as Jesus said, to pray always. He means we must be continually in a spirit of prayer. And he means to pray, constantly, over even little things that arise.
As I half walked -- half ran -- I prayed. There was no opportunity to kneel -- nor was there, now, time. I prayed as a walked. I asked God to forgive me for negligence in not asking Him before I called. Then I asked Him, now, to change this man's attitude to one of favor toward me and toward the program. And I believed, and expected to receive it!
Returning to the KVOD offices, I found this official smiling. He introduced me to a couple other men. We went into an audition room. The discs were given to a technician who took them into an adjoining control room. Ordinarily, with a religious program, radio station men would listen to perhaps five or six minutes, then signal to cut it off. In those days of electrical transcription our half-hour program was put on two large discs, with fifteen minutes on each disc. In airing, the second disc was started so smoothly the listening audience never knew there was a change of records. I hardly dared hope that, after reaching the end of the first fifteen-minute disc, they would ask to hear the other. But the program was gripping their interest. The operator did not expect to play the second disc, but they signalled him to put it on. No one said a word. They just listened, intently.
When the half-hour program was ended, the only word spoken was We can clear the time 8 to 8:30 Sunday mornings for you.
By now I was not timid -- I was confident! No, 8 a.m. is too early on Sunday mornings, I said, We have found 8:30 is O.K., but 8 o'clock is too early.
But we air our star news program at 8:30, was the reply. We couldn't move that.
By now I was superconfident. NO, I came back, I won't accept 8 a.m. on Sundays. It has to be 8:30 or nothing.
He weakened and agreed. Then it was that I learned that one of the men in the room was not a local Denver man, but a station representative who had just bought an interest in station KXL in Portland.
Now it happened that, after we had gone off KXL -- and the reader will remember it had been a small 100-watt station on which we first started in Portland, going later on 500-watt KWJJ -- that KXL, under new ownership, had gone to the increased power of 10,000-watts, at the splendid low dial spot of 750 kilocycles. I had tried to get on that station, but had been unable. Desperately I wanted on KXL.
This man was on his way out to Portland. At once I told him of our desire to go on KXL. But now I was in the driver's seat, and knew it -- for these men had been really impressed -- so I demanded 8:30 a.m. or nothing. He agreed. I was to contact him in Portland about three days later. We could not afford to go up to the more expensive KXL in Portland, and go on KVOD too -- so I had to postpone KVOD.
The sequel is that actually we did go on KVOD, many years later.
Chapter 46
A Talk to San Antonio
Businessmen
ABOUT February 1, 1943, the World Tomorrow program started on the powerful WOAI in San Antonio. Later that year, after we had been on the station a few months, I went again to San Antonio to put the program on the station live. It must have been the next night, Monday, that I held my first meeting in Texas.
This was announced on the air over WOAI on Sunday night. I had engaged a banquet -- or lecture -- hall on the ground floor of the St. Anthony Hotel. Every seat was filled. Several businessmen and their wives came.
On another occasion Mrs. Armstrong and I traveled to San Antonio, and on the Sunday night broadcast I announced we would be holding Open House through the following afternoon and evening in our hotel suite. It was encouraging and inspiring to receive a continuous stream of new Texas friends -- some coming just to meet us -- others with problems for counseling.
I was invited to speak before the Businessmen's Bible Class of San Antonio. It was nondenominational, and met in a club room of a leading hotel for coffee and a short service before the Sunday School hour. Those who were members of various denominations proceeded on to their own Sunday Schools or church services after this earlier Bible class.
As I wrote the above paragraph, I supposed this talk to the Businessmen's Bible Class was a little later that same year -- 1943. But I remembered that I have with me the abbreviated notes from which I spoke to that class of businessmen. I am a little surprised to find it dated Sunday morning, November 9, 1944, toward the close of the war. So I am now getting ahead of myself by more than a year.
However, I felt our readers might like to read, now, a very brief summary of what I said to these business-men on that occasion. Remember, this was only about a half year before the end of the war.
Talk to Businessmen
First I read from the 127th Psalm, verse 1: Except the Lord build the house, they labour in vain that build it. That, I said to that class, is a basic truth that applies to human activities generally -- building a house for a home, building a city, a nation, or a business. We are prone to take things for granted -- even this WAR, as well as the economic system in which we find ourselves. We've been in the war about three years now -- we've gotten used to it. You've been in this system of business quite a while -- and naturally take it for granted.
But there is tremendous significance to world events right now! They are fraught with meaning far deeper than realized. Let's look at it from the standpoint of BUSINESS. Basic and far-reaching changes are occurring in the industrial, distribution, and commercial structure as a direct result of the war -- and changes have been shaping during the past forty years unrealized by most businessmen.
Back in the years 1912-1915 I was making surveys of business conditions for a national magazine, which brought these changes into bold relief. This country was founded on the basis of decentralization. Today there is a rapid shift toward centralization in all fields -- not only business, but government. But even in those years the little man in business was being squeezed out.
The big headache then, in retail circles, was the encroachments of the giant mail-order houses; and chain stores were beginning rapid development. World War I put impetus to the centralization trend. As an aftermath of that war the flash depression of 1920 shook America, economic collapse rumbled through forty other nations, finally producing our Great Depression of 1929-1936. All this time the MACHINE AGE was developing rapidly in America, making possible three to thirty times the output per man-hour as compared to hand labor. There was sufficient raw material in the ground to have provided luxury for all the people.
Yet no economic utopia came. Instead, we've had troubles, wars, depressions. WHY? Unequal division of the proceeds of production is the reason. The profit system has been selfishly exercised!
Capital and Labor
First, capital and management, being greedy, retained most of the increased wealth of mass machine production. Labor was not given its rightful share. Read the prophecy of this, in James 5:1-5: 'Come now, you rich men, weep and shriek over your impending miseries! You have been storing up treasure in the very last days ....See, the wages of which you have defrauded the workmen who mowed your fields [or worked in your factories] call out ....' Verses 2 and 3 show the final fate yet to come on businessmen guilty of this unfair practice.
But, second, organizers appeared and began to organize labor, with the equally wrong philosophy that capital and management is the enemy of labor, and that by organization LABOR ought to exact more than its fair share.
Meanwhile, World War 1 spawned the Soviet power dedicated to overthrowing every other nation, government, and economic system and ruling the world with atheistic Communism. Now we are fighting to stop the Nazi onslaught to conquer and rule the world with National Socialism. It all adds up to WORLD REVOLUTION -- CHAOS -- DESTRUCTION! They are producing the robot bomb and the rocket bomb -- and working on constantly more powerful destructive forces. Mankind cannot stop! Mankind has now gone past the point of NO RETURN! Man will plunge on fanatically toward DESTRUCTION, unless God Almighty intervenes -- which He PROMISES TO DO!
WHAT'S WRONG? God did not build this world's house! Therefore they labor in VAIN that struggle to build it. They are reaping DESTRUCTION. This world is not of God's making. It is basically WRONG! It is built on principles diametrically opposite to those RIGHT principles and laws set in motion by the living GOD.
The basis of God's law is LOVE. It is love toward God, and love toward neighbor. This is the principle of GIVE and SERVE, not of get and BE SERVED. This world's business is based on the foundation of competition. The competitive system is the relentless effort to take from competitors -- to get the best of a deal.
Also, the SYSTEM underlying the world's whole civilization is based on concentration in CITIES. We are now beginning to see the destruction of cities. They are not built on God's pattern. God says He will destroy them -- tear them down! (Micah 5:14 and Isaiah 14:16-17 were quoted and expounded as prophecies, among many others, foretelling this.)
God set apart 6,000 years to allow mankind to make their own choices -- go their own ways -- to write in human EXPERIENCE the lesson that only GOD's WAYS can bring us the happiness, prosperity and joy we all want.
I then explained a little of God's economic laws, and gave a glimpse into the world tomorrow when Christ puts down this world's systems and establishes the WORLD RULE of the KINGDOM OF GOD.
The talk seemed to be well received, and I was presented with a card conferring honorary life membership of the Businessmen's Bible Class of San Antonio.
Also I notice, on the back of the paper on which my notes were written, the following, which I remember one of the men of the class wrote there for me: A city is an artificial development of an imperfect distribution system.
The Work Grows
By late August 1943, our year's contract with station WHO was completed. We had then had six and one-half months of broadcasting on WOAI, in addition to WHO. By this time most of our regular WHO listeners knew that The World Tomorrow could be heard on WOAI, so that going off WHO gave us no noticeable setback or loss of audience. However, at the time we went off WHO, or just before, I decided to put the program on one of the two leading local stations in Des Moines. Station KRNT had opened a forty-five-minute earlier time, at 10:15 p.m. Sunday nights. This was a 5,000-watt station.
Also, station KMA, a 5,000-watt station at Shenandoah, Iowa, had gained a reputation for having a very wide and responsive audience. This station cleared the same time -- l0:15 Sunday nights.
About this time, a smaller station, KNET, in Palestine, Texas, solicited the program. It was so unusual to have a radio station actually come to us with an offer of time, that I took it -- at 9:30, Sunday mornings.
And so it was that the November-December issue of The Plain Truth, for 1943, listed a log of ten stations.
However, the three smaller stations, KRNT, KMA, and KNET, gave local coverage only, and we were not big enough yet to carry them long enough to make them voluntarily self-supporting. Remember, we never solicited contributions from the public -- either over the air, or in any of our literature, which was always all FREE. After one or two years, these stations were dropped.
Coming into the year of 1944, Bulletins in old files show that mail response and other methods of checking indicated the radio audience had grown to between a half and three-quarters of a million in the war years. That was a big jump from our small and humble start ten years before.
The circulation of The Plain Truth had climbed to 35,000 copies, now reaching every state and province in English-speaking North America.
From the approximately $5 cost of printing the first issue of The Plain Truth, the printing cost in ten years had mounted to $1,000 per issue.
A short decade before, just starting in 1934, our cost of radio time was $2.50 per week. In early 1944 it had soared to one hundred times the original cost -- an expenditure of $250 per week.
Fierce Wolves Enter
It was during these years -- 1943 and 1944 -- that we encountered another experience to teach us that the Apostle Paul was prophetically inspired of GOD when he warned the elders and ministers of the Church of God at Ephesus: Take heed therefore unto yourselves, and to all the flock, over which the Holy [Spirit] hath made you overseers, to feed the church of God, which he hath purchased with his own blood. For I know this, that after my departing shall grievous wolves enter in among you, not sparing the flock. Also of your own selves shall men arise, speaking perverse things, to draw away disciples after them. Therefore, watch ... (Acts 20:28-31). The Moffatt translation renders it fierce wolves.
During those years I made occasional visits to Hollywood to resume daily broadcasting for a period of two to six weeks each time, on station KMTR. Also, when there, I continued holding Sunday afternoon services frequently at the Biltmore Theater or other large halls in Los Angeles. A former minister frequently called at the studio. He continually assured me that he certainly did fully accept and agree with everything I was preaching. As time went on, we became well acquainted.
I shall not mention this man's name. He has been dead many years now, anyway. As a result of the broadcasting, The Plain Truth, and the personal meetings, a number of people were baptized in Los Angeles, and I formed them into a small local church. There were twenty-three at the start. I made this former preacher pastor of the tiny flock. This, I believe, was in the autumn of 1943.
Also our work paid his expenses up to Eugene, Oregon, and return, to assist me in an annual fall festival of meetings we were holding in our little church building in Eugene. This man had good personality, was friendly, flattered parents about their babies and children, and seemed well liked.
A year later I found the little church I had gathered together and turned over to his shepherding had disintegrated. I tried to follow up some of the people, but those I was able to contact had formed an extreme dislike for this pastor and refused to attend his services. Nevertheless, he came once again in the fall of 1944 to Eugene for our fall festival.
I have mentioned before that the Sunday night evangelistic services held beginning late 1941 in Seattle and Everett, and personal work Mrs. Armstrong and I did in that area, had raised up a small church group, which met in Everett. They purchased a fairly old small church building there. These Seattle and Everett people seemed to like the minister from Los Angeles, and during the 1944 festival, attended by this entire group as well as our local Oregon people, he succeeded in worming his way into their affections.
His wife, we learned just prior to this festival, had been supporting him. She told Mrs. Armstrong that he would condescend to water the lawn with the hose, provided he could SIT while holding the hose! Apparently she had given him an ultimatum to get a job preaching and support her, or she was going to refuse to support him longer. She had been professionally employed at rather good salary. So this man went on up to Everett, Washington, to become the pastor.
No sooner had he ingratiated himself in the affections of the sheep than he began devouring them. It began appearing he did not believe very much of the BIBLE truths I had been preaching, after all. One thing he had firmly believed -- before going to Everett -- was the biblical teaching on tithing. This Everett group were all tithers. They averaged considerably better incomes than the others who were co-workers with me, supporting God's work. In fact, about 25 percent of the entire income of the work was being supplied by them.
But, once established in Everett as their local pastor, this man did a reverse-twist in his doctrinal beliefs. Suddenly he did not believe in tithing any more. The proportionately big lump of income that kept God's work alive suddenly stopped. By now, of course, I only received news from there indirectly, perhaps not 100 percent accurately, but the indication was that the new pastor did another reverse-twist, and did once again revive the tithing system among these people -- only this time it all went to him.
When this large portion of the financial support for the nationwide work was cut off, we suffered no pangs of consternation or fear. We did pray and commit the problem to the HEAD of our work, the living Jesus Christ. And, somehow, the income for God's work did not drop. It kept right on climbing -- just as if we had never lost the Everett income.
This experience did cause Mrs. Armstrong and me real sorrow to see those we had come to love so dearly -- among whom we had labored diligently for approximately three years -- fall by the wayside -- cutting them selves off from GOD's PRECIOUS WORK and thus from His true Church, which is His instrument carrying on God's work.
Chapter 47
Severe Financial Crisis
We were running behind in paying radio bills for station time. We were threatened with being forced off the air -- having this whole work stop. Co-workers had failed to rise to meet this financial emergency. We had reached the point of desperation. If co-workers could not, or would not, make sufficient sacrifice to save the work, Mrs. Armstrong and I had to -- even if it took our all! This work always has been a work of FAITH -- relying on GOD. But God supplies needs through human instruments whose hearts are willing.
For eight years we had been making monthly payments on a small and very modest house, while we struggled along with financial burdens in general. It had been purchased as Church property, while still in the depression years when property values were at lowest levels. The purchase price had been $1,900, with $190 down.
One of the Church members had put up the $190 as a loan, to be paid back by Mrs. Armstrong and me. Although the property was deeded to four of the Trustees of the Church -- my name among them -- as officers of and trustees for the Church, the understanding was that I should repay the down payment, and meet the monthly payments of $17.10 per month. This was approximately the amount we had paid as rental before making it a purchase -- and far less, by the year 1944, than paying rent. However, the Church board had agreed that, if I was able to keep up the payments, the property was to be deeded over to Mrs. Armstrong and me when paid out.
We had repainted and decorated the house not long before, and improved the property. Meanwhile, property values had risen. So the property was worth considerably more than we had paid, back in 1936.
In the dire predicament of the work, there seemed no other solution. We decided we had to give up our home, sell it, and put the money in the work. The three other trustees agreed to the sale, to save the work. We listed it with a real estate broker.
In February it was sold -- at a real sacrifice according to current real estate values, though for quite a little more than the original purchase price.
The Work SAVED!
There was a March-April number of The Plain Truth. 25,000 copies of the booklet United States and Britain in Prophecy were printed. We stayed on the air! The work was, for the time, saved!
We were able to stay on in the house a few more months. But during the summer of 1944 we had to vacate. From that time, we had no home to live in until July, 1947, when we moved to Pasadena, California.
Our two daughters were married before we left our Eugene home -- our younger daughter, Dorothy, very shortly before, on July 22, 1944; our elder daughter, Beverly, earlier, as recorded previously.
Living Without a Home
After we vacated our home in Eugene, we were not able to find a house to rent. The housing shortage was still acute in Eugene -- had been since 1936.
At that time -- 1936 -- we had been renting for about a year the house we bought. We had been forced to buy it! The company that owned it gave us notice to vacate, at that time, saying the property was to be sold. They owned many houses and were putting them all on the market for sale. The salesman, in 1936, had grinned and said, You'd better find a way to turn this into a purchase or you'll have no place to live. You won't be able to find a place for rent, anywhere!
We had first searched the city with the proverbial fine-tooth comb -- and found the salesman did, literally, have us over a barrel. But we found a way to make the purchase, as described above.
But now, eight years later, we had sold in order to save the work. We were out on the street, so to speak, and we found the rental situation was still the same.
So we put the small amount of furniture we possessed into storage, and moved into a motor court. Because of the housing shortage, motels and auto cabins were limiting guests to transients, and a three-day stay as a maximum.
Now began the troublesome, irksome, frustrating experience of having to move from one auto court to another every three days. In a very few instances we were able to stay for a week or two, but not many.
After we had, with our two boys, made the rounds of all the motels several times, the owners got to know us. Then they began to inform us that they had to keep their rooms open for transient guests, and since we were not transients, they began to refuse to take us again.
Fatherly Advice Backfires
It was while we were living in one of these motels that I noticed our two sons, then about ages fifteen and sixteen, each for the first time smoking a cigarette. How was I going to handle this situation? If I tried authoritatively to command them never to smoke again, I was afraid they would then smoke anyway, and the more -- but in secret.
I thought I had a better way. At the time, it really seemed to me to be a foolproof way that couldn't fail.
I called the two boys into our one-room motel, and sitting on a bed, had a man to man talk with them.
Boys, I said, I could order you to stop smoking. I could try to stop you by force, but that would not build character in YOU. So I prefer to let you make your OWN decisions.
But I want you to THINK about this problem, and get all the facts, before you make your decisions -- for the result may affect your entire lives, and I don't want you to make a mistake. Now, if cigarette smoking is beneficial -- really GOOD for you, and will help you to do good to others -- then I'm sure God would want you to take up smoking, and so would I. But if it is BAD for you, harmful, then I feel you won't want to do it, and will stop right now, before you smoke a second one and develop a HABIT that's mighty hard to break.
You see, I myself still had a lesson to learn. These boys were still carnal-unconverted. In effect, I was actually saying the same thing to them, in principle, that God said to Adam and Eve. God allowed them to make their own decisions about taking the forbidden fruit.
Now, boys, I continued, here is what I want you to do. I want you first to check up -- get the facts -- get the TRUTH -- and get it from the voice of experience! I want you to make a SURVEY, just as I have made many fact-finding surveys in business in the past. I want you to approach 100 experienced smokers -- men of middle age or older who have smoked for many years, and have the habit. Tell each of these men you are a couple of young men who have thought of taking up smoking, but you want to know whether you ought to, or not. Ask each of these experienced smokers, who have had the habit for years, whether, as a result of his years of actual EXPERIENCE, he advises you to take up the habit, or leave it alone.
Oh, Dad, chimed in young Garner Ted, age fifteen, we don't need to make any such survey. I know right now, every one of them would tell us not to do it.
I felt secure. I felt sure, after that, that my boys would not start smoking.
Now GOD, in putting the proposition of the forbidden fruit up to Adam and Eve, Knew better! He knew humans will choose the wrong -- even when some know it is wrong!
Yes, God knew well, in advance, which choice Adam and Eve probably would make. He knew, too, that YOU -- every one of you reading this autobiography -- would probably do what you realized was wrong -- ALL would sin! Nevertheless, God left every human mortal FREE to make his own choice. Not one of us ever had to sin! We just did -- of our own volition -- and we often KNEW we were doing wrong!
Well, other boys smoked. People, like sheep, follow others -- seem to lack the courage to go against the crowd. Yes, my boys did start smoking -- and I was terribly dis appointed, wondering where my clever psychology had failed to work. Psychologists need to know a little more than most of them know about HUMAN NATURE!
Both boys, later on, came to themselves, and realized how cigarette smoking, among many other minor vices, is, after all, NOT GOOD! Both had to undergo a terrific struggle with SELF to break the habit later on. But they both conquered the habit, instead of letting it conquer them.
Moving into a Rooming House
Finally, after many months moving from one motor court to another -- still unable to rent a house -- we did find two upstairs bedrooms in a rooming house for rent. The one and only upstairs bathroom was shared with other roomers. These rooms were about six or seven blocks from our office.
We found it necessary to eat our meals out, at restaurants. This was neither good for our health nor our pocketbooks. With growing boys, reaching, now, from fifteen on up to eighteen, this was no right kind of family life! In fact it was not FAMILY LIFE at all! But for the time, we had to put up with it. One thing may be said in our favor. We did not complain, through all these years. We knew we were being given trials for our development.
But we had tremendous blessings spiritually. We rejoiced and were happy. We knew well that we deserved NOTHING! Yet we were privileged to be used in GOD's WORK! That blessing outweighed all material acquisitions and enjoyments possessed by all the rich people of the earth combined! We thanked God for trials and tests -- and for always carrying us through, and seeing every problem solved. Scores of times we thanked God that our trials and hardships had been physical and financial. My heart was no longer set on material acquisition. I had come to know its worthlessness. Instead, God had literally lavished upon us the TRUE riches -- the spiritual blessings!
Electrical Transcriptions
March 24, 1944, I sent out a co-worker Bulletin from Hollywood. I was en route to San Antonio, Texas, for one or two live broadcasts over WOAI, and then to Des Moines, Iowa, for a special three weeks' daily broadcasting over station KSO, 5,000 watts. In those days most of the programs had to be aired by means of electrical transcription. The programs were recorded on large-size semisoft acetate phonograph discs -- fifteen inches in diameter. Each disc recorded fifteen minutes -- or half of our thirty-minute program. The quality was not equal to the present tape recording.
Nevertheless, we made every effort to provide stations with the best quality we could. Most of the recording was being done in Portland, where there was one professional recording studio. We felt that the recording obtained there was a shade inferior to that of the best recording studios in Hollywood -- the nation's broadcasting capital. Frequently I made trips, through those years, to Hollywood in order to get as many programs as possible recorded where the very top quality of transcriptions was available.
Often, however, in traveling, the program was recorded in other cities -- San Francisco, New York, Washington, D.C., Chicago, Des Moines.
But in those days the Federal Communications Commission, the government supervising agency, enforced the rule that announcers must always tell the listeners that the program came via electrical transcriptions, or was transcribed. And when this was announced, listeners universally felt they were listening to a canned program -- a mere record -- not an actual live person. For this reason, especially on our large 50,000-watt stations, we felt -- and so did the stations -- that it was necessary that I visit these stations in person and do the programs live as frequently as possible. This necessitated a great deal of traveling.
At Hollywood on this particular visit in March, 1944, I learned of a new coast-to-coast network in process of being formed -- to be known as Associated Broadcasting Corporation -- or, for short, the ABC network. I received information that this new network was going to be willing to accept religious programming. At that time, only Mutual was selling any time for religious programming, and the word was that even Mutual was soon going to throw off all religious programs. I was hoping that we might be able to go on the new ABC network. We were beginning to envision constantly bigger and bigger things as the living Christ expanded His work.
Meanwhile, we had virtually outgrown the facilities of the local printing company in Eugene for publishing The Plain Truth. I was beginning to check with the largest printing and publishing establishments in Los Angeles. This, and the need for top-quality recording to be obtained only in Hollywood, brought to my mind, about this time, the first thoughts of the approaching necessity of moving our headquarters to Southern California.
We Go on a 100,000-watt Station
In early August of that year, Mrs. Armstrong and I spent two weeks in fasting, as we did nearly every summer, at a cabin on the Oregon coast beach, near Waldport. Returning, refreshed, I heard of the possibility of securing a good night time on a superpower 100,000-watt station, XELO, at Juarez, Mexico -- just across the river from El Paso, Texas.
This station had twice the power of any station in the United States, had an exclusive clear channel -- no other station on the North American continent at that time on its wave-length -- 800 on the radio dial.
We returned from the beach about August 20. The following Sunday night, after the Sunday morning broadcast, live, over KXL, I was once again on the train for San Francisco, Hollywood, and El Paso.
At El Paso, I learned that this station had good coverage in every state, and even into Canada, after dark. It was managed by two men, partners. One, Mr. Don Howard, I contacted in El Paso. He was interested in opening a time for The World Tomorrow, but I found it necessary to travel on to Del Rio, Texas, to consult his partner, Mr. Walter Wilson, before anything final was arranged.
Walter Wilson knew all the ropes in the matter of operating border radio stations, just beyond the American border, with a superpower that could reach a national audience over the United States.
I was not very happy about the company I was going to have to keep on this Mexican station -- programming that never would have been acceptable on most United States stations -- and religious programs of a nature I most certainly did not want to be identified with.
Nevertheless, knowing The World Tomorrow was a program of highest quality, and yet of power and tremendous listener -- appeal, these partners offered me the prime, most desirable time of 8 p.m., every Sunday night. We had been forced to take the very poor listening time of 11 p.m. over any large United States station -- and we were able to be, then, on only the one -- WOAI. This BEST time on XELO was going to cost quite a little more, but I know we would have many times the audience at 8 p.m., and 800 on the dial, that we had at 11 p.m. after most people had gone to bed. So I took the plunge.
Fantastic Response
Immediately the mail response was fantastic. Never did it equal the more than 2,000 letters from a single broadcast we had once received from a program on WHO, but it was sensationally heavy, and continued steady and increasing. Plain Truth circulation rose steadily.
More and more I was having to contemplate moving our headquarters to the Los Angeles area.
By winter, 1944, and perhaps about January, 1945, I was trying out an early-evening nightly broadcast on XELO, using discs recorded at KMTR, Hollywood, while doing live series of fifteen-minute programs on that station. I had frequently, since July, 1942, gone to Hollywood for about three weeks' continuous daily broadcasting of fifteen-minute programs.
However, these fifteen-minute programs never seemed to bring a large response. It was becoming evident that our type program was a full half-hour program. It was much easier to hold a listening radio audience to the World Tomorrow -- type program for a full half hour than a short fifteen minutes.
These try-out fifteen-minute programs on XELO were aired, I believe, at 6 p.m. But after available recordings were exhausted, this series was discontinued -- until we could afford to go on every night with a full half hour.
Chapter 48
Historic San Francisco
Conference -- The United Nations Is Born
THIS Autobiography began with the year 1892. This chronicle of events has now covered almost fifty-three years, and we have come to the tremendous year of 1945. What a fateful year of world history that was!
The Fateful Year
To say nothing of what developed in the very work of God that year, look at these pivotal world events of 1945:
February 3-11 -- The Yalta Summit Conference between President Franklin D. Roosevelt, Prime Minister Winston Churchill, and Premier Joseph Stalin-at which the Western powers were outmaneuvered into giving all, and getting nothing.
April 12 -- President Roosevelt died at Warm Springs, Georgia, and Vice President Harry S. Truman was sworn in as President of the United States.
Notice, now, how in quick succession, in this one fatal month, three of the world's top figures were erased from world power. The year 1945 was a pivotal turning point of world history -- these men went -- the war went -- a NEW AGE, the nuclear age, was born.
April 28 -- Only sixteen days after Mr. Roosevelt passed from the world scene, Benito Mussolini was executed, after having been captured by partis ans at Dongo, Italy, as he was trying to flee across the border into Switzerland. His body was strung up, upside down, in extreme disgrace.
April 29-30 -- Adolf Hitler was blotted out of this world's history, presumedly a suicide in his bunker underground beside the Chancellery in Berlin.
So notice -- these three of the five world leaders, were all removed from world leadership during the same month -- the fateful month of April, 1945.
Man's LAST HOPE of saving this world also began -- doomed to failure -- during that crucial month of April, 1945, at San Francisco. I was there.
But before we pass on to a more specific description of these tremendous events, let me impress upon the reader a truism we too often overlook. In February that year three of the world's top leaders met at Yalta. Two months later, the three of them were removed from power -- their voices silenced, their activities ceased. It is TRUE -- you never Know what an hour may bring forth!
But to finish the listing of tremendous events of that one year:
April 25 -- The great San Francisco Conference opened, at which leaders of forty-six nations formed and adopted a Charter for the United Nations. May 7, 1945 -- Germany signed unconditional surrender, ending World War II in Europe.
July 17-August 2 -- Potsdam Conference in Germany, a summit conference with President Truman, Prime Minister Churchill, and Joseph Stalin -- at which once again, the Western powers gave all and Stalin took all.
August 6 -- First atomic bomb dropped on Hiroshima, Japan, destroying the city, and terrifying the world with sudden knowledge of the NUCLEAR AGE.
August 9 -- Second atomic bomb exploded on Nagasaki, Japan, destroying that city.
August 14 -- Japan surrendered -- END of World War II -- with the world now looking fearfully toward a nuclear World War III.
September 2 -- Formal ceremony of surrender by Japan to General MacArthur on board the U.S.S. Missouri.
WHAT a chronicle of world events for one single year! Civilization's LAST HOPE
It was less than two weeks after the sudden death of President Roosevelt. The war was not yet over in Europe, but German resistance was crumbling fast. The nations outside the German-Italian-Japanese axis were planning a UNITED NATIONS ORGANIZATION, which was expected to end all wars -- make future wars impossible.
A great conference was set to convene at San Francisco on April 25. This conference of nations was to draw up and adopt a Charter for this world organization of nations.
I decided it was advis able that I attend. Practically every hotel room in San Francisco was booked in advance before the world even heard the news of the Conference. But I had a few useful connections and was able to arrange a reservation for Mrs. Armstrong and myself for the duration of the Conference.
As editor and publisher of The Plain Truth, I was able to obtain full press credentials from the State Department, as a fully accredited press representative, and also associate press credentials for Mrs. Armstrong.
At the opening plenary session, on April 25, we were sitting in the forefront of the press gallery of the grand and famous San Francisco Civic Opera House. The seat next to us was occupied by one of the best known network newscasters.
We sat through a round of formal speeches. Secretary of State Stettinius for the United States, Foreign Secretary Anthony Eden for Great Britain, and one or two others delivered very serious speeches.
They said that we were gathered there, charged with the grave responsibility of producing a world organization that was civilization's LAST HOPE! They assured the delegates assembled that the survival of mankind depended on what they should do there.
I wondered whether they realized how true their words really were-so far as man's efforts to survive are concerned. Or was it merely window dressing, to be printed in the newspapers to impress the public?
Only STRIFE -- Not Peace
Here were the world leaders, except for the Axis powers. They freely confessed -- they put oratorical emphasis on the fact -- that this world is DOOMED, unless the nations of the world can find a common ground for PEACE. The world had tried the Peace Conference of The Hague, the Pact of Paris, the League of Nations. Now it was going to try an organization of UNITED NATIONS.
The League of Nations failed, because it had NO TEETH in it. Only a world organization, or world government, wielding military power stronger than any nation bent on disturbing world peace, could PREVENT AN OTHER WORLD WAR!
So here, on the floor below us, under the same roof with us, were the leaders of the world's nations, trying once again to bring about world peace by human effort and organization! Truly, it was a spectacle!
The speeches certainly painted the grim picture. These men knew this was the world's last hope!
But what happened? At every turn, Mr. Molotov and the Russians balked, opposed, blocked, fought.
A few days after the Conference opened, a press conference had been scheduled for Secretary of State Stettinius. It was held in a special conference room in another building. Mr. Stettinius was some thirty or forty-five minutes late in arriving. Well he came in, his face was white with fury. He literally blazed with indignation. He had been delayed by the Russian Molotov, in a meeting of leaders of the few major powers, which should have ended some time before this news conference was scheduled to begin. He explained to the newsmen how Molotov had blocked every move, fought and opposed every plan or suggestion, deliberately antagonized the other leaders, and started an intentional war of nerves.
I think that up until that moment the leaders of the United States government had naïvely believed that the Soviet Union was really our ally. President Roosevelt had felt that he could convert Stalin, by kindness -- by giving him everything he wanted -- by appeasing him. During the war I was not allowed to tell the public, over the air, the truth about Soviet plans, or to say anything that was not complimentary about them. I was given to understand this was policy which had gone out from the White House. More than once I witnessed to my shame, in newsreel theaters, a mild and restrained clapping when President Roosevelt's pictures were flashed on the screen -- and then, when Stalin's picture was shown, wild applause, shouting, foot-stomping shook the theater!
Even before Potsdam -- when General Patton's forces were starting their drive toward Berlin after the Channel-crossing -- academic psychologists convinced the Administration at Washington that the allies owed it to Russia to remove Russian fears of future German aggression by giving the Communists most of Eastern Europe. That is why General Patton's forces were halted on the drive toward Berlin and forced to draw back from territory already conquered!
The Dispatch That Never Came
It was about this time, possibly March, 1945, that I was waiting to go on the air one Sunday morning in the KXL studios in Portland. Broadcast time was 8:30 a.m. General Patton's forces were making good progress toward Germany on the west. Russian forces on the east had, the day before, come within a calculated half day of crossing the border into Germany. The first invasion into Germany itself would be big news. Customarily I covered the war news, with an analysis according to prophecy, on each program during those war years. It was already between 5 and 5:30 p.m. -- or even an hour later -- at the eastern front.
Arriving at the radio studios, I anxiously scanned the news teletype for a dispatch stating that German soil had been occupied by the Russian forces. No such dispatch had come in. I arranged with the station announcer to check every few minutes, and if the news came in on the tape, before my program ended, to shear it off and bring it in to me so I could put it on the air.
But no such news came. Not that half hour. Not that day. Not for many weeks!
WHY? The Soviet rulers did not want to plow immediately through for a quick knockout of Germany. Instead, they left adequate forces just outside the German border and sent their invading divisions on south to conquer and occupy such eastern Europe countries as Czechoslovakia, Romania, Hungary, Yugoslavia and Albania, setting the Russian boot on those lands, as conquered satellite countries, before bringing the war to an end.
At the same time, the Kremlin, with the help of the theoretical psychologists, prevailed on Washington to send orders through to General Eisenhower to pull General Patton back -- to prevent ending the war until the Soviets had occupied all the east European satellite countries!
Sometimes, I wonder how gullible statesmen and heads of government can get! I continually pray: Thy kingdom come, THY will be done on earth, as it is in heaven. Well, we are, with this revision of the Autobiography, forty-one years closer to that happy world tomorrow than we were then!
The Strutting Molotov
But if the American Secretary of State had been altruistic about the Communists being converted -- or being then, or ever becoming, our friends, Mr. Stettinius certainly was disillusioned how! He literally blazed with anger, after the closed-door conference with Molotov! This I saw, and heard, in that press conference.
One morning -- whether the first morning of the first plenary session or later, I do not now remember -- Mrs. Armstrong and I arrived early at the Opera House to get a close-up view of the celebrity statesmen arriving. One of the first was Mr. Anthony Eden of Great Britain. Quite a crowd was gathered in front of the Opera House. Police guards kept a passageway up the middle of the crowd cleared, from the curb where the delegates stepped out of their cars on arrival. Mrs. Armstrong and I were standing very near the curb, just one or two steps up, off the sidewalk, and directly in front.
Mr. Eden stepped out of his car, smiled, took off his hat and waved warmly and in a most friendly manner to the crowd.
News cameramen rushed to him. Will you pose for us, Mr. Eden? they asked. Smilingly he nodded. The cameramen decided they would like him on the very spot where Mrs. Armstrong and I were standing. Would we kindly move to the other side, just long enough for the shot? Sir Anthony smilingly thanked us, and stood while flashbulbs flashed, then briskly walked on up the steps and into the Opera House.
A little later, three big, shiny black Cadillacs pulled up to the curb. Out of the first and third of these cars sprang a dozen or more Russian bodyguards. They promptly and rather rudely pushed all of us back farther, to widen the path through the crowd up the steps to the Opera House entrance. Then, quickly behind them, out leaped about six more bodyguards from the middle car.
Last of all, out strutted Foreign Minister Molotov of Russia. Six or eight of the bodyguards completely surrounded him, and as he walked stiffly and haughtily up the steps, no smile or nod to anybody, more and more of his bodyguards closed in around him, marching up the steps with him.
WHAT A CONTRAST, between the British and the Russian foreign ministers! Mr. Molotov's haughty behavior made Mr. Anthony Eden all the more well-liked by all of us there.
Mrs. Armstrong whispered to me, Isn't Mr. Anthony Eden a handsome man? I asserted -- and added that so was Mr. Stettinius.
During the Conference, I attended a few other press conferences held by outstanding delegates. Mr. Molotov gave one press conference, and I attended. It was stiff and formal. He spoke through an interpreter. He made himself thoroughly disliked and detested by all. We saw quite a little of him during that month-long Conference -- more than we enjoyed.
Meeting the Sheik
Very much in the news at the Conference were the Arab delegates, always noticeable by their flowing robes. They were headed by Sheik Hafiz Wabba of Saudi Arabia. I arranged for a private conference with him. We spent an hour together in his suite in the Fairmont Hotel and became good friends.
The sheik was in charge of all Arab negotiations on the Jewish-Arab controversy over Palestine. He explained to me, thoroughly, the Arab view, and why they felt the Jews had no rights whatever in Palestine. Of course, I also interviewed Jewish delegates, who gave me their side of the story. Each side had a most logical and convincing story.
I wondered if the Arab people themselves knew and believed they are the descendants of Ishmael, son of Abraham through Sarah's handmaid Hagar. I asked him. He did not mention Ishmael's name, but he said,
Oh yes, Abram [he pronounced it A-brahm, with accent on last syllable] is our ancestor. We are children of Abram.
The sheik spoke very good English. Mrs. Armstrong and I met him again, in 1947, in London, where he invited us to a royal reception to be presented to a former king of Arabia, then the Crown Prince. And again, in 1956, in Cairo, he and his wife came to our hotel and spent an afternoon with us. These contacts will be described when we come to those years in the Autobiography.
I had another interesting full-hour's private conference with Mr. Constanin Fotich, former foreign secretary of Yugoslavia, who gave me a firsthand description of what happened in the Communist invasion of that country -- and how farm owners had their farms taken from them.
One press conference attended was held by the former head of Latvia, or Estonia, or Lithuania -- I forget which, but believe it was the latter of these three countries the Soviets had gobbled up. He gave us a lurid description of the Communist takeover.
On one occasion I chanced to meet the Admiral of the Chinese navy. He represented Chiang Kai-shek's Nationalist China. This was before the Communist takeover. The admiral was a gentlemanly sort. I met him in the elevator of the Mark Hopkins Hotel. He was in a glamor uniform -- not even the Arabs in their flowing robes were more glamorous. On the uniform about every color of the rainbow was somewhere represented. There was only one unusual thing about the presence of the admiral of the Chinese navy -- Nationalist China had no navy! Not a single warship! That may be one reason all the glamor was concentrated on the admiral's uniform.
A High Pontifical Mass
Also, during our stay in San Francisco I myself spoke a couple of times -- not before Conference delegates, but in halls before local radio listeners.
We also attended a Roman Catholic High Pontifical Mass held in the general civic area of the Conference, and attended by many hundreds of delegates. It was presided over by the San Francisco Archbishop, and the address was delivered by Bishop Hunt, of Salt Lake City, one of the two outstanding Catholic radio ministers at the time. Mr. Hunt was a powerful speaker, and his speech to those delegates -- important officials and heads of state of many nations -- actually carried prophetic significance.
He built his address around Psalm 127:1: Except the Lord build the house, they labour in vain that build it. He stressed the seriousness of the world condition -- how this effort to unite nations for peace was man's LAST CHANCE. These delegates were trying to build a house -- a union of nations. Unless the Roman Catholic Church was put at the head of it -- for of course he assumed that Church was the Lord's sole instrument on earth -- it was doomed to failure. Since they claim the Pope is in place of Christ on earth -- what he really meant was that no move to associate or combine nations together can succeed unless headed and ruled by the Pope. It was prophetic, because this is precisely what PROPHECY says will happen in the new European Union, now emerging in Europe, to resurrect the Roman Empire!
Chapter 49
World War II Ends --
Atomic Age Begins!
ATTENDING the San Francisco Conference, I spoke on Wednesday night, May 9, at the auditorium in Native Sons' Building, to an audience of listeners to The World Tomorrow.
What I said that night might be of some interest, in the light of subsequent events. I still have my notes on file. Here is a brief summary:
This San Francisco Conference is the greatest, most important conference of heads of nations held in world history. Here the top statesmen of the whole world are gathered. And WHY? To build a HIGH TOWER -- a super WORLD ORGANIZATION -- man's nearest approach toward WORLD GOVERNMENT -- an armed organization, with the power of armed force to guarantee world peace. But since world leaders do not know the WAY to peace, it cannot succeed.
The war is over, in Europe -- or is it? We need to wake up and realize that right now is the most dangerous moment in United States national history, instead of assuming we now have peace!
Men plan, here, to preserve the PEACE of the world. What most do not know is that the Germans have their plans for winning the BATTLE of the peace. Yes, I said BATTLE of the peace. That's a kind of battle we Americans don't know. We know only one kind of war. We have never lost a war -- that is, a military war; but we have never WON a conference, where leaders of other nations outfox us in the BATTLE for the peace.
We don't understand German thoroughness. From the very start of World War II, they have considered the possibility of losing this second round, as they did the first -- and they have carefully, methodically planned, in such eventuality, the third round -- World War III! Hitler has lost. This round of war, in Europe, is over. And the Nazis have now gone UNDERGROUND. In France and Norway they learned how effectively an organized UNDERGROUND can hamper occupation and control of a country. Paris was liberated by the French UNDERGROUND -- and allied armies. Now a Nazi underground is methodically planned. They plan to COME BACK and to win on the third try.
The Bible foretells that third round -- and it spells DOOM for us, as God's punishment, because we, as a nation, have forsaken Him and His ways! The third round is termed, in prophecy, an invasion by BABYLON -- a resurrected Roman Empire -- a European Union. I have been proclaiming that since 1927. For a while I thought Hitler might organize it -- especially when he tied up with the Roman Mussolini. It wasn't done in this second World War. It will be done and provoke the third!
This Nazi underground will introduce a new kind of internal warfare and sabotage, to divide and conquer! It will stir race hatred, class prejudice, strife among ourselves, religious bigotry while professing to champion religious tolerance especially toward the religion of the coming United States of Europe.
Even at this conference, classes and races are demanding their 'rights.' This conference, and the United Nations Organization it is forming, must solve three problems to succeed. First, Big Three unity; second, the serious problem of what to do with Germany to prevent World War III; and third, solve the world's injustices against smaller nations, and the growth and tactics of Communism toward world domination. Can it succeed?
These world leaders here in San Francisco are trying to build a HIGH TOWER of world organization to produce and preserve PEACE. Can it succeed? Listen to God's Word: 'Except the LORD build the house, they labour in vain that build it' (Ps. 127:1). Again, Christ said (Matt. 15:13), 'Every plant, which my heavenly Father hath not planted, shall be rooted up.' (This first quoted before Bishop Hunt used it, at the Pontifical High Mass.)
The Lord God is not building this house. These men have not sought His guidance. Their deliberations were not opened by prayer, but by a moment of SILENCE! The heavenly Father in heaven is not planting it. It shall, therefore, be rooted up!
Once before, men started to build a high TOWER to reach to the heaven of world domination. And God Almighty intervened and broke up their building (Gen. 10:8-11, and 11:1-9). In the end, God Almighty will have to intervene with force, to break up what will grow out of this effort of nations to assemble themselves together -- without GOD!
Today, Many Years Later
How prophetic those words were! They are proving true -- because they were based on the prophecies of God! This United Nations organization started the IDEA -- planted it in men's minds -- of uniting nations together. It paved the way for the prophesied resurrection of the Roman Empire -- by a United States of EUROPE. Today there is talk of a South American Common Market, and even a Southeast Asian Common Market. Uniting nations together is in the air.
Before concluding events of the San Francisco Conference, one amusing little incident comes to mind. Mrs. Armstrong and I were having lunch one day in the Mark Hopkins Hotel. I noticed Walter Winchell, the New York newsman and broadcaster, rise from a table with two or three other men. At the hat rack, just inside the entrance of the dining room, I saw him pick up my hat and put it on. But it didn't fit apparently, for he removed it, looked at it, then put it back and found his own.
Deep-Sea Fishing -- War's END?
After the UNO (as it then was called) Conference at San Francisco, we returned to the office in Eugene, Oregon. But by August the need of another period of fasting and rejuvenation physically was again imperative. In August we went, once again, to the Oregon coast, for a two-weeks' rest and opportunity to catch up on writing, while fasting in a cottage on the beach.
We started on Monday, August 6. Passing through Corvallis, seat of Oregon State College, we picked up a newspaper EXTRA. It was filled with sensational news. The first ATOMIC BOMB had been dropped that day on Hiroshima, Japan!
The newspaper was literally filled with sensational news and facts about nuclear fission. It was the first news to be given to the public about the perfection of ATOMIC ENERGY.
WE HAD ENTERED A NEW AGE! -- the ATOMIC Age! We were somewhat filled with awe! We knew this heralded the speeding up of events to bring this world to its END -- and usher in the better WORLD TOMORROW!
On Thursday of that week, August 9, news came over radio of the wiping out of Japan's second city, Nagasaki, by the second atom bomb. The crescendo of events was becoming terrific!
The following Tuesday, August 14, I took our two sons, Richard David and Garner Ted, then ages sixteen and fifteen (Dick was almost seventeen), deep-sea fishing for salmon, off the coast of Depoe Bay. It was the first experience of the kind for all three of us. In fact it was my only such experience. Mrs. Armstrong, who has a tendency to become seasick easily, remained ashore at Depoe Bay.
At this point, as well as at Newport and other points, regular deep-sea fishing boats make regular excursion trips, lasting perhaps a couple of hours, taking a number of paying passengers on each trip. Proper equipment for salmon fishing is provided, with attendants to instruct and help the passenger fishermen.
As we reached a good distance from land, lines were thrown out, and several if not all passengers began to bring in salmon, caught on the hook. These small fishing boats rock and roll (but not like Elvis Presley) considerably. Soon both Dick and Ted were feeding the fishes instead of pulling them in. I never told them, but I almost did as well. I did feel a little woozy, but managed by strenuous mental concentration to avoid contributing to the food supply of the hungry fishes.
In spite of their seasickness, the boys each got a nice large salmon, as did I -- I believe one was the limit for each passenger. In any event, the fish were easily worth the small fare for the trip.
As we drew close to land, the boats sailing under a bridge on the Coast Highway into a lagoon harbor, we saw Mrs. Armstrong standing on the bridge, waving her arms vigorously and trying to shout something to us. We could not hear until we approached closer to the bridge, but we knew well what she was trying to say -- word had just been flashed over radio of Japan's surrender -- the END of WORLD WAR II!
I had received the news of the start of the war -- that is, of United States participation -- on December 7, 1941, while up in the air on my first airplane night. And now that war was finally ended while I was on my first sailing on an ocean -- the war in the PACIFIC sector ending while I was on the Pacific!
We took our fine fresh salmon to our cabin at Yakone beach. Mrs. Armstrong canned two of them, and one of them provided meals for us and guests. Mrs. Armstrong's girlhood high school chum and family were visiting us. Mrs. Armstrong served us baked fresh salmon in hot poured butter. It was delicious!
A New AGE Dawns!
Returning refreshed, with recharged energy, to the office in Eugene, I issued a special Bulletin for our co-workers. It summarized the momentous stage of history through which we were passing. It gave something of the feel of world events, as they appeared at that time.
I think it will be interesting, and pertinent, to quote here a few excerpts from that Bulletin:
Since I last wrote you, May 28 from San Francisco we have lived through the most momentous events of world history. At that time, we had entered the period which has been the most vital PIVOT in American and world history. President Roosevelt had died. The military war had ended in Europe. Mussolini had been ignominiously put to death and buried ....
But even greater news has followed. World War II has come to its final end, and as I write, General MacArthur is preparing to go into and occupy Japan at the head of the most impressive display of military might ever beheld by mortal man -- on land, on the sea, in the air. This is planned in order dramatically to convince the Japanese they have been completely whipped.
But the most important news of all is the announcement, with the actual horrifying demonstration, of the atomic bomb and the age of atomic power. This, say scientists, will at once completely revolutionize both peace-time life and warfare upon earth.
Within the past 400 years the world has passed through the age of exploration, and then the machine age. Now we suddenly find ourselves plunged headlong, without warning, into a new, totally unexplored AGE OF ATOMIC POWER. Adjectives have been exhausted in an attempt to describe the staggering magnitude of this thing. It's a NEW AGE -- but one destined to be of extremely SHORT DURATION. It's an age fraught with horrifying, imagination -- defying possibilities. Yet it's an age which at once opens to us marvelous new opportunities -- and a most STUNNING challenge and RESPONSIBILITY in the work of Almighty GOD!
Thous ands of years ago men started the terrible scourge of war with elementary weapons -- knives, swords, slingshots, bows and arrows. As a prominent military analyst expressed it, the most effective military weapons are those which can be used to strike at the enemy in the quickest time, at the longest distance, and with the most destructive power.
And now, as World War II came to an end, the WEAPONS OF THE FUTURE put in an appearance -- jet propulsion and rocket weapons, carrying missiles still faster and farther.
And then, the tremendous CLIMAX! The best-kept secret of the war -- the ATOMIC BOMB, suddenly perfected, and just TWO of these indescribable weapons of destruction and death dropped upon Japan, bringing the war to a sudden END!
At Last -- DAILY Broadcasting
Also it was announced, in this Bulletin of August 27, 1945, that, beginning October 1, the World Tomorrow program was to be broadcasted six nights a week, at the prime listening time of 8 p.m., at 800 on the radio dial, over the superpower 100,000-watt station XELO, Juarez, Mexico.
That station, then having an exclusive channel over the North American continent, could then be heard in virtually every state.
This was by far the biggest leap ahead of God's work, so far!
After this tremendous impact of nightly broadcasting got under way, the number of listeners of God's truth increased faster than ever.
Then, on the heels of this, GOD OPENED ANOTHER STILL BIGGER DOOR! Station XEG, with 150,000 watts, making it the most powerful voice reaching over the United States, opened its mighty doors -- and at the prime listening time of 8 p.m., Central standard time, and also six nights a week! I do not, at the moment, seem to find records in the old files showing the exact date, but I believe we started on this station on October 1, 1945.
Apparently the additional expense of this tremendously powerful broadcasting, suddenly multiplying broadcasting effectiveness many times over, had prevented the publishing of an edition of The Plain Truth for three or four months. I do not find a copy in the files until March-April, 1946, after starting this powerful program. And that issue is Volume XI, Number l -- the first issue printed that year.
But circulation of The Plain Truth had taken a big flight upward. It is printed on the front cover, Circulation, 75,000 this issue.
CLICK ON IMAGE FOR A LARGER VIEW
Herbert and Loma Armstrong by their Desoto in front of Eugene home that they later lived
Dorothy, far left, and Beverly, and far right, Richard, in garden with parents
Richard, in chair, and Garner Ted, with parents.
Herbert and Loma Armstrong on a stroll
Eva Wright Armstrong, son Russell, left, and Herbert center
Borrower's card for Eugene Public Library was often used by Herbert Armstrong
The Armstrongs with their Chrysler on cross country trip
Stages in developement of the Good News, First the mimeographed Our Co-Workers' Bulletin, then The Good News Letter. The Good News became a magazine in 1951.
Visiting ruins in the American Southwest during the 1946 cross country tour
Herbert W. Armstrong and son Richard on one of numerous trips to Hollywood/Los Angeles area to record World Tomorrow program
Belknap Hot Springs, Oregon became the site of annual autumn festival of the Church Of God from 1946 through 1951
The members gather in front of the main lodge
HWA in woods surrounding Belknap Springs
A fragile print of HWA with his wife Lome, during a broadcast from the Eugene office by way of a telephone hook up to radio stations in the Pacific Northwest
The International Order of Oddfellows building in downtown Eugene provided an office with full natural light, a welcome relief from an earlier cramped interior office
Mall sacks outside office door contained The Plain Truth and booklets
Roomy office in 100F building with 1940s mailing system. Son-in-law Vern R. Matson is office manager
The Armstrongs reading growing correspondence from the broadcast
Mr. Don Hunter cutting an electrical transcription for The World Tomorrow in his Eugene studio
Closeup of disk gives subject of broadcast, speed at which to be played, radio station call letters and date of airing.
San Francisco UNO meeting
Loma Armstrong's visitor pass signed by Alger Hiss
One of the numerous letters written during late-winter trip to Europe
The Armstrong's on board in New York Harbor on eve of departure
On the sun deck of the Queen Elizabeth II in Southhampton England
Sixty foot waves in mid-atlantic gale on return trip. Worst storm ever experienced by the mighty ship. This historic photo series was immediately requested by press for next-morning release upon arrival in New York.
Mrs. Armstrong on sundeck during calmer moments
Formal portrait of Loma D. and Herbert W. Armstrong, taken at time of passport photos, winter 1947.
Helenium on the shores of Lake Lugano, Switzerland, with a closeup
Villa was patterned after the Petit Trianon, Versailles, France
Chapter 50
A Momentous Year
AS THE years sped along, each seemed to usher in more important developments than any preceding year in God's work. 1945 was a momentous year! -- but, for the work, 1946 was even more important.
Actually, 1946 was the year of BEGINNINGS, as an organized major national and worldwide work.
This was the year in which our own printing department was started.
This was the first year in which the full impact was felt of three superpower radio stations, blanketing the entire United States and reaching even Canada and Alaska.
The was the first year in which we had the impact of six-nights-a-week broadcasting, at an early prime listening hour, coast to coast.
This was the year in which the first baptizing tour was taken. It covered the four corners of the United States, and much of the middle sections of the country besides.
And this was the year in which the founding of Ambassador College was conceived, planned, and the first block of property for the new campus acquired in Pasadena. This college was to be the means of training of the growing personnel for the fast-expanding organized work.
Now notice the startling significance in the fact this all happened in this particular year!
The Magic Number Twelve
Looking back in retrospect, it is truly amazing to recall how many things, lifting this almost obscure minor effort to the dynamic worldwide FORCE God's work is becoming today, had their beginnings in 1946.
I have remarked before how certain numbers have significant meaning in God's plan. Six is the number of MAN and materialism. Seven is GOD'S number of perfection and completion. God made the material creation in six days. MAN was created the sixth day. But God completed the first week, and perfected it by creation of His Sabbath, on the seventh day. That seventh day typified the completed and perfect SPIRITUAL creation.
Thus God set apart six millennia for MAN to be allowed rejection of God's government, and to write the lesson of human rebellion, to be followed by the seventh millennium in which God will perfect and complete His SPIRITUAL creation.
But twelve is God's number of spiritual organizational BEGINNINGS. God's promises pertain to Abraham's children. His children began with the twelve sons of Jacob. God began His organized nation on earth with TWELVE tribes. Christ BEGAN His Church with TWELVE apostles.
But TWELVE is the number of organizational beginnings, not first beginnings. God started off the human race with ONE man, Adam. The first human father of the multitude that shall be converted and inherit salvation was the ONE man, Abraham (Gen. 17:5); and this same one man is the human father of the faithful (Rom. 4:16). The actual first beginning of the Church of God was the ONE man, Jesus Christ. But the organizational beginning was through the collective Body of Christ, empowered by the same Spirit, starting with the TWELVE.
This present last-warning work of God, officially, was started by the little Church of God in Eugene, Oregon. Yet I was the pastor and leader of that little Church, and most original members of that time showed little interest, and took no real part, in the work. To all practical effects, it started with one man, with the help of my wife -- and, of course, a handful of co-workers.
The first conception of The Plain Truth had come in 1927. I had made actual dummies of the magazine that year. But it was only after seven years that the dream came to reality and completion as a fact. Even then it was a crude, home-produced, mimeographed magazine. For the first seven years, from then, this whole work remained a crude, unprofessional, struggling little work. After seven years, the magazine became a printed publication, the work moved into a daylight, efficient office, we began to acquire some office equipment, and the work took on a more perfected and professional appearance.
But the year 1946 was TWELVE years after God's work began. And it was in 1946 that the vision of Ambassador College, the BEGINNING of the organizational activity of this great work first was placed in my mind. But it was by no planning of mine that this first BEGINNING of an enlarged, world-girding, ORGANIZED work first entered my mind -- and that the property for its beginning was purchased that year. The truth is, I never so much as realized that this all happened TWELVE years after the first starting of the work, until researching material for this Autobiography! But see now what happened in 1946!
START of Business and Printing Departments
During these first twelve years, there was no such thing as a business office to handle the finances. Through those years I, myself, was business manager of the work, as well as editor, printer, office boy and everything but windowwasher (there were no windows the first seven years).
But an organizational operation could not operate worldwide, as God's work does today, without a department of business administration.
We didn't know it at the time, but the first manager of the business office, in charge of handling all monies, paying all bills, keeping all financial records, and making all but the very top-level financial decisions (which I still must make), in regard to budgets, requisitions for purchases, etc., joined the organization (if it could then have been called that) in mid-February, 1946.
This was my son-in-law, Vern R. Mattson, husband of our younger daughter Dorothy. They had been married in our little church in Eugene in July, 1944. He was on brief furlough from the Marines after returning from the Marines' engagement at Guadalcanal, and having been in an Australian hospital. After their marriage, due to his record in action, he had been sent back to Quantico, to Officers' Training Camp. He graduated from officers' school with highest grades and honors, at the head of his class, and was commissioned a 2nd Lieutenant. He had been discharged finally from service in November, 1945.
In February he joined our small but growing staff, to become office manager. For some two to four weeks he did ordinary office work, working in every department, to learn our system -- and making suggestions for improvements, preparatory to taking over the office management.
At that time we had a forelady, a secretary to me, one woman reading and channeling incoming mail, one girl cutting stencils for new names on the mailing list, three girls filing at the mailing-list cabinets, and two girls in the co-worker department, keeping card records of all people contributing to the support of the work, with amounts and dates.
Later, after moving the headquarters to Pasadena, in 1947, Mr. Mattson became business manager of the work and controller of the college. His department developed into a sizable operation, with a competent staff.
The first START of our own printing department came about under unusual circumstances, by late May.
In early March, 1946, our other son-in-law, Jimmy (James A. Gott), husband of our elder daughter Beverly, met with a serious accident. He had been working in the Oregon woods east of Eugene for a lumber company. This was dangerous work. Employment was somewhat spasmodic. The pay was good -- when they worked. We were glad, therefore, when he was transferred to a more steady and safe job, in the mill.
But it was on this safe inside mill job that the accident happened. Jimmy was working on the edger. At the time he was wearing a glove, which caught on the teeth of the feed-roll. The spinning feed-roll gouged out the whole back of his left hand, even shearing thin the tendons and severing one or two.
He was in the hospital some six weeks or more. During the war, the doctors had learned to do some remarkable feats of plastic surgery on injured soldiers. A plastic surgeon, by binding the back of Jimmy's hand to his abdomen, grafted new flesh and skin from the abdomen onto the back of his hand. The operation restored most, but not complete, use of the hand.
We didn't want to see Jimmy go back either to the woods or the sawmill. At this time the Davidson offset printing machine was brought to my attention. I sought further details, obtained circulars and catalogs. The company offered special training to teach men to use the equipment. I found we could purchase this equipment on terms.
I took the printed matter and illustrations about it to Jimmy in the hospital.
How would you like to get into the printing business? I asked. I think the time has come to start out our own printing department. I don't have in mind printing The Plain Truth ourselves, but we need many more booklets than we can afford to have printed at commercial printing establishments. I think this offset method of printing, in a department of our own, will pay for itself in a year's time or less. I was thinking you could learn this type of printing in a short time, and it would be a STEADY job, and a safe one. I can't pay you as much as you make in the woods -- when you have work there, but this would be steady, and you'd make more per year than you have been making.
Jim liked the idea immediately. He read up on the Davidson literature, and by the time he was released from the hospital he was enthusiastic over it.
The equipment was installed in a room in the basement of the IOOF building in Eugene, and with a factory instructor teaching Jim the first few days, our printing department got under way late in May.
My Mother's Eightieth Birthday
My mother reached her eightieth birthday April 21, 1946. Although the biblical instruction of God shows that only pagans celebrated birthdays, and Mrs. Armstrong and I have not done so since learning this truth, my sister, who lived in Portland, was of a religious denomination that does follow this custom. She had planned a celebration for Mother at her home, and it was up to me to get Mother there.
My mother had never flown on a plane. I can remember very well, as a boy, hearing her use the expression often: I could no more do thus and so than I could fly. I decided it was time she began to fly -- and she was quite willing.
So, at Eugene airport, we boarded a United Airlines plane for Portland. I took movies of her walking out to the plane, ascending the steps, and standing on the platform in the door of the plane, waving. At Portland, I left the plane first, to take pictures or her getting off. In the doorway she waved, with a sort of triumphant smile that reminded me of the supposed expression of a cat that had just swallowed a canary. She flew frequently after that. My sister and husband were there to meet us.
It seemed that eighty was a very ripe old age -- one that deserved honoring. But God granted my mother an additional fifteen and a half years after that -- fifteen and a half years of enjoying life abundantly. In September, 1961, recovering from a deep-seated cold and semipneumonia condition, sometimes called the old people's friend, she simply seemed to lack the physical strength to continue recovery. In midafternoon, she smiled, said she felt a little tired, and thought she would lie back in her easy reclining chair and take a nap. She went to sleep, and, a half hour or so later, simply stopped breathing.
Only the preceding afternoon she had smiled at one of our favorite little jokes. I said, as I had done many times before, teasing her a little, Mother, you're the best mother I ever had. As usual, though a little weaker and more tired than usual, she smiled and replied, Herbert, you're one of the best sons I ever had.
No one grieved, though she was greatly missed. She had lived to the fine old age of ninety-five and a half, enjoying life to the last day. She simply went to sleep happily -- no pain, no suffering, just peaceful, restful SLEEP. She will awaken, in the next second of her consciousness, in the resurrection of LIFE. Instead of grieving, we gratefully thanked God for giving her long life, in the happiness of the knowledge of His WAY, always loving her Savior.
She often talked of her joy the day I was born -- for I was her firstborn. She bore me, and for Jesus Christ I baptized her.
But I have gotten fifteen and a half years ahead of the story. Back, now, to the spring of 1946. Back, now, to that year of organizational BEGINNINGS, when God's work began emerging from virtually a minor one-man work into a highly organized major worldwide power and influence.
The Shirttail Shoot
The first meeting of the Security Council of the new United Nations was scheduled to begin on March 25, 1946, at Hunter College in New York. And that marked the beginning of the END of man's efforts to rule the world.
The General Assembly of the United Nations was merely a debating body -- a sounding board for rival propaganda. Only the Security Council was supposed to have the real power. If ever men were to be able to bring about PEACE on earth, this Security Council was their sole and last hope.
I decided to cover this first session of the Security Council in person for The Plain Truth and the World Tomorrow radio program. It was my first coast-to-coast night.
This night was made in a series of hops in the best air service of the time -- DC-3s, or the equivalent. My first hop started from Portland.
I do not now remember whether I have ever told on myself about a certain proclivity. I think I have pretty well overcome it now, but I had not in 1946. I had developed a habit of always catching a train, bus, or plane at the very last minute. I suppose this tendency had been influenced as a boy, when parents, uncles and aunts always felt they had to arrive at the depot at least an hour or more before departure time for a train. This seemed to me a foolish waste of time.
Through the years I had caught many a train on the run, after it had started. My wife had a name for this habitual last-second dash. She called it a shirttail shoot. She never approved of it. She preferred to waste the hour of waiting, rather than waste the following hour calming jangled nerves. I'm afraid I pampered and petted the habit somewhat, before I finally determined to overcome it.
Often, through my life, I had not been able to accomplish things I set out to do on the original planned schedule. Sometimes goals or objectives were reached a whole year later than original schedules. But I took comfort and courage in being able to say: ... but I always arrived -- and, even if late, I could always say, Mission Accomplished!
It was a fault -- and it has been overcome -- but I always insisted it was better to have set the goal and to have achieved it, even a day or a month or a year late than never to have tried in the first place; or having set the goal, to have started out with a flourish and then to have given up and quit.
I do now strive, with every pressure, to completed projects and to accomplish various objectives on time.
GOD DOES THINGS ON TIME! God is never a single second late. It took me years to learn that lesson, and I pass the experience on to you for what it is worth.
First Security Council Session
But on March 23, 1946, I had not yet overcome the last-second-dash tendency. Even when I started out on time, something always happened along the way, seemed, to necessitate that final leap for the departing train -- or, in this instance, plane.
I decided to drive the car to Portland airport. On this occasion, I believe we started in time. But we encountered tire trouble -- or car trouble of some nature -- along the way. After an enforced stop at a garage, it became doubtful whether I could reach Portland in time. Mrs. Armstrong went along to see me off on the plane, and both of our sons, one of whom drove the car back to Eugene.
It was a wild, nerve-shattering ride in the rain the remaining seventy-some miles. I don't think Mrs. Armstrong ever forgot it. But, as usual, I arrived at the airport at the last split second.
Sometimes we need to reflect back on events such as this. We need to remind ourselves of the swift pace at which this world is traveling. This transcontinental night was not flown nonstop in four hours in a big jet plane -- as thousands fly the distance every day now. The best available then was this little two-prop DC-3. We made stops at Pendleton, Oregon; Pocatello, Idaho; Salt Lake City, Utah; Cheyenne, Wyoming; Denver, Colorado; Omaha, Nebraska; Chicago, Illinois; Detroit, Michigan; Washington, D.C.; and New York La Guardia Airport. This flight lasted all night and next day, arriving in the evening.
However, during that very week I was in New York, air transportation took a big leap ahead. The larger DC-4s were inaugurated. On my return night, to Los Angeles, I enjoyed the thrill of what seemed then like a huge DC-4, with stops only at Washington, D.C., Nashville, Dallas, El Paso, and Los Angeles. It was an overnight hop!
As we flew over Manhattan after takeoff, it was 9 p.m. We arrived at Burbank Airport around 6:30 a.m. I shall never forget the exhilarating sensation I felt, walking up Hollywood Boulevard before 7 a.m. -- before many people were out on the street, and thinking, And only 9 o'clock last night I was looking down on the lights of New York!
I thought of my first trip to the West Coast in 1924, in a Model-T Ford -- eighteen arduous days from Des Moines, Iowa -- just a little over half way across the United States. And now, only twenty-two years later, I had come all the way from New York just overnight! It seemed to me we were living in a tremendous age!
But think what has happened since then. Next came the DC-6s, and the 3-tailed Constellations; then the still larger DC-GBs; then the DC-7s, when we felt planes had reached the ultimate. But soon even that model was improved and enlarged into the DC-7Bs, and rivaling it was the Super Constellation. But then a little later we were gasping for breath when the 707 jets occurred.
I was a passenger on the first overnight jet flight from Los Angeles to New York -- leaving Los Angeles International Airport about 1:30 a.m., after midnight, arriving in New York early morning.
And now there is the giant 747, besides the DC-10, and, in Europe, the manufacture of the SST! I suppose we soon shall be leaving New York in rocket planes, arriving in Los Angeles before we start, due to the three-hour difference in time. Already, with this time differential, jet planes arrive in Los Angeles only about three hours after leaving London, England, on polar nights!
Yes, time flashes past -- and it is LATER THAN WE THINK! But back, now, to New York, where I arrived the evening of March 24, 1946. Next morning I took the subway out to Hunter College. I had full access to the press room set up for the opening sessions of the Security Council, because of my press card from the State Department.
But, in these first deliberations of the BIG POWERS who were members of the Security Council, I found no moves toward peace, but only a continuation of the bickering, accusing, and struggle for selfish advantage I had witnessed at the San Francisco Conference.
Special Dispatch from the Security Council
The very START of the United Nations is summarized in the special dispatch I filed in the press room, sent by wire to Eugene, Oregon, and published on page 7 of the March-April Plain Truth of that year. It was short, so I reproduced it here:
UNO Security Council, New York. Special: As Secretary of State Byrnes said in opening the first meeting of the Security Council of the United Nations Organization today: 'This is a moment of great importance in the history of the world. With this meeting the Security Council of the UNO begins to function permanently and continuously.'
I write this from the press room of this temporary headquarters of the Security Council. The session begins today as all such conferences do, with speeches by important personages. Press men and women are milling around in the press room here, writing and filing, for their papers, thousands of words, reporting names and happenings.
But what is being said in these opening speeches; and what is being sent out from here to be read in newspapers throughout the world is not of itself important.
What is important is what is going on in the mind of Joseph Stalin, over in Moscow, Russia!
What is important is what is still in the minds of multiple millions of Germans poisoned by Goebbels' propaganda, and for which poison our occupation forces have no cure!
The world's LAST HOPE of preventing atomic annihilation lies IN HARMONY! in this vital Security Council of the UNO. BUT THERE IS NO REAL HARMONY!
An open break on the Iranian dispute this week would bomb UNO out of useful existence, make immediately imperative the British-American alliance advocated by Mr. Churchill and possibly lead to imminent war.
Russia is not ready for another war now. Consequently the Iranian dispute will have been worked out in some way before you read these lines.
The Security Council will continue to function for the present. But that does not mean the kind of harmonious unity between the Big Three IMPERATIVE FOR PREVENTION OF ATOMIC WAR!
In the minds and hearts of the principals here, and in Moscow, London and Washington, there is not that kind of unity. THERE CAN NEVER BE PERMANENT WORLD PEACE UNTIL NATIONS AND THEIR LEADERS LEARN THE WAY TO PEACE. THAT WAY THEY DO NOT KNOW AND WILL NOT CONSIDER!
There is a beehive of activity here though this conference is on a much smaller scale than the San Francisco Conference, a year ago: frankly, it all reminds me of the adages 'much ado about nothing' and 'tempest in a teapot.'
The WAY to permanent peace I DO NOT FIND HERE! But what I do find here is the way men and nations will insist upon following until the entire Babylonish world order finally topples to a self-imposed oblivion.
AND THAT DAY IS NOT FAR OFF! IT'S LATER THAN WE THINK! Work Outgrows Eugene
Even before this flight to New York to cover the Security Council opening, it had become painfully apparent that the work had outgrown Eugene, Oregon. We had started daily broadcasting, six nights a week, nationwide, on the two most powerful radio stations covering the United States. The program, beginning October 1, 1945, had gone daily on 100,000-watt XELO, Juarez, Mexico, just across the Rio Grande River from El Paso, Texas, at 8 p.m. on the clock (Mountain time) and 800 on the radio dial six nights a week. At the same time we had gone on 150,000-watt XEG, Monterrey, Mexico, six nights a week at 8 p.m. Central standard time. Also the program started simultaneously on our first 50,000-watt West-Coast station, XERB, just south of San Diego, at 9 p.m., Sunday nights only. This station was heard from Mexico to Alaska up and down the coast, and reaching as far as Montana and Alberta.
I should mention here that none of these stations have more than a fraction of the effective coverage today that they had then, even though the power remains the same. The number of radio stations in the United States has increased rapidly, until there are several times as many now as then. For example, in Eugene, Oregon there was one station then. These hundreds of additional stations, on all frequencies up and down the radio dial, cut in tremendously on the superpower stations, so that they do not reach out as far or as effectively as they did in 1945 and 1946.
After October 1, 1945, when this superpower national-coverage nightly broadcasting began, our office staff at Eugene increased rapidly. The one office we had first occupied in the IOOF building expanded to four, with six times our original space, including one large general workroom. By this time I had an office manager in charge of the general workroom, and about nine girls. We had acquired equipment for mailing. Through the years, this type of equipment has been stepped up gradually, a step at a time.
Originally, the mailing list was handwritten on two sheets of paper. The first few years Mrs. Armstrong kept this list. All copies of The Plain Truth were addressed by hand. Then, about the time we moved into the IOOF building, we picked up an antiquated, second-hand, foot-powered addressing machine, with which we could use the Elliott stencils.
These stencils were cut on a typewriter. But by the end of 1945 we had our first Elliott addressing machine. Later, as the work continued to grow, we stepped up to the Addressograph system, with metal plates. Today, of course, we keep our mailing list on IBM computer.
However, I was confronted not only with the problem of getting 75,000 copies of the magazine printed each issue, having outgrown local commercial printing facilities, but also with the problem of recording six half-hour programs each week.
By this time I was going to Portland for recording. I was having to spend an average of three days each week in Portland, away from my office. Even this meant recording two half-hour programs each day that I was in Portland. This was too strenuous an assignment, as a regular grind. When more than one half-hour of full speech is recorded in a day, the quality and effectiveness of the second one suffers. There is bound to be a physical let down in the second program.
For a while, I avoided spending half the week in Portland by installing a regular telephone broadcast line, connecting my office with the recording studio in Portland. But this was not satisfactory.
Radio headquarters for the United States was Hollywood, with New York a sort of secondary headquarters. The best-equipped major recording studios were all in Hollywood and New York. It was becoming more and more necessary to have the recording done in Hollywood. So, by December, 1945, I was making trips as often as possible to Hollywood to do the recording, and to look for a location to move our headquarters.
Searching a Location in Pasadena
At first, I thought only of moving our office to the Los Angeles area, accessible to Hollywood, and to the larger printing establishments in Los Angeles for adequate facilities for printing The Plain Truth. The idea of a college didn't strike my mind until 1946.
Of all places, however, that Mrs. Armstrong and I did not want to live, Hollywood headed the list. Neither did we want to live in Los Angeles. It was too large a city, and we regarded it as the spawning ground of crackpot religions. We did not want to be identified with it.
So, needing to be accessible to both Hollywood and Los Angeles, yet desiring to live in neither, we turned to Pasadena.
We had first visited Pasadena in 1941. We knew it was totally different from either Hollywood or Los Angeles -- or Beverly Hills. Pasadena was a cultural city, conservative, and a city of homeowners.
It must have been in December, 1945, while in Hollywood for recording, that I began making a series of arduous, patience -- trying trips to Pasadena in search of office space and a place to live. At this time we had no home, as explained previously. We had lived in various motels in Eugene, and later in a rooming house.
Day after day I tramped afoot all over Pasadena, looking for a suitable location. Nothing suitable seemed to open. I would return to my hotel room in Hollywood at night dog-tired.
Idea of College Germinates
As the weeks and months sped by, an idea was begotten in my mind. As the work was growing, the need of additional trained help was becoming more and more apparent.
Up to this time I had been holding nightly evangelistic campaigns in various towns and cities in Oregon and Washington. Nearly always there had been enough converts to organize a small church group. But there was no minister to pastor the little flock. Not one of them lasted longer than six months. I had to realize that sheep cannot endure without a shepherd.
In Eugene, one of the four larger churches conducted a school for training ministers. It became headquarters for a new denomination. I had noticed that once they established new small church groups here and there, their little churches continued to hold together and grow. They had ministers available to pastor each new church raised up. They had a school for training ministers.
If necessity is the mother of invention, perhaps God created the necessity to get through my thick skull the realization that God wanted a college of His own for the training of His ministers, as well as other trained personnel that soon would be required for His rapidly growing work.
What KIND of College?
And so it came about that, by the time of my flight to New York in late March, 1946, I was well aware of the need for a college. And I knew that college must be located in Pasadena, California.
As I thought and planned -- and prayed for wisdom and guidance -- the kind of school to be established gradually took shape in my mind. It must not be a Bible School or a theological seminary. There was a vital REASON!
The one profession no man is free to choose for himself is Christ's ministry. The true ministers of Jesus Christ are CHOSEN BY HIM -- just as He chose His original apostles. Jesus said: Ye have not chosen met but I have chosen you, and ordained you (John 15:16). I had learned, by observation and experience of others, that invariably if God does call a man to His ministry, that man will try to run from it -- as Jonah did. I did the same, myself. But, if a man decides for himself that he wants to be a minister, invariably time and the fruits demonstrate that Christ never called him.
The students in this school must not come with the expectation of becoming a minister. Again, specialized BIBLE instruction alone would not be enough. In today's world of wide diffusion of education, only an educated ministry can adequately represent Jesus Christ.
The type of college soon became crystal clear. It must be a LIBERAL ARTS college, offering a general cultural education, with biblical and theological training offered as ONE of several major courses. And then there could be a Graduate School of Theology for those who, after four years of undergraduate work, appeared as possible or probable future ministers chosen by the living CHRIST.
Also, because we would need trained girls and women in the work, and because most effective development of character, personality, poise, and true culture is better achieved by social contact of both sexes, it became plain that the college must be coeducational, admitting girls as well as men.
With all this in mind, I planned to fly from New York to Los Angeles.
And that explains my cross-country flight to Los Angeles in one of the very first DC-45, about the first of April, 1946. Arriving early that morning in Hollywood, I telephoned Mrs. Armstrong at Eugene, and we decided she would catch a plane that same day and join me in Los Angeles. That night is one of the reasons she gave up flying, except when it was absolutely necessary. She had suffered a severe case of airsickness.
In Search of a COLLEGE Location
By that time I knew there had to be a liberal arts college. I knew what kind of college. I knew what its basic policies must be.
What I then had in mind was a small college of one building. There was no idea of beautiful campus grounds. The beautiful, spacious, magnificently landscaped campuses we now have were of GOD's planning, not mine.
But I did not yet know CHRIST'S mind as to what constituted a suitable location. My conception was merely a building with three or four classrooms, and a small auditorium or assembly room. Of course there had to be office space for our growing mailing office. There was no thought, then, about dormitory space or housing.
After Mrs. Armstrong joined me, we remained for some two or three weeks recording the daily program in Hollywood studios, and spending all available time searching for a location in Pasadena.
It was a long, arduous, tiresome search day after day. Finally, I found a vacant lot west of the arroyo that seemed somewhat near my conception of a suitable location. It was in a residence section, where two streets joined like the base of a V at an intersection. This lot was triangular in shape, rather rounded at the base of the V. It contained perhaps a third of an acre of ground. I envisioned a triangular, V-shaped building to be erected on this lot. The idea of spacious campus grounds simply did not occur to me.
With this concept in mind, I consulted two architects in Hollywood who worked in partnership. They designed preliminary sketches of the building I had in mind. When laid out on paper, the building occupied nearly the whole of the lot, leaving room only for a small patio.
We returned to Eugene, Oregon, with the problem of how to manage the purchase of the ground, and the financing of construction. This problem proved to be a real headache. We had the money for neither. The income for the work must have been between $50,000 and $75,000 per year at that time, but operational expenses of the broadcasting and publishing work had a habit of keeping equal with, and always trying to run ahead of income.
In June we returned to Hollywood, accompanied this time by our two sons. Dick was then approaching eighteen, and Ted was sixteen. I began to feel we needed more ground. I continued the daily trips to Pasadena. Finally I found a vacant plot of some four or five lots -- perhaps 250 feet by about 100 feet, on California Street, on a corner. This site would at least make possible a larger patio.
I made preliminary plans to buy it. The money was not on hand at the moment. But I planned to set aside a definite amount each week, until enough for a down payment would accumulate. I hoped to have this within three months.
The First Baptizing Tour
Meanwhile, scores of letters had been received from radio listeners coast to coast requesting baptism. There were requests from all over the South, the Middle West, and even Florida. You've heard people speak of things tugging at their hearts. If ever anything tugged at our hearts these appeals did. Mrs. Armstrong and I felt they could be deferred no longer.
So we had planned a nationwide tour to visit these people personally and baptize all who were found ready. We were still driving our 1941 DeSoto. It was one of the best cars ever manufactured in America, but it was now more than five years old. While recording in Hollywood, and searching further in Pasadena, we left the car for about a week in a Hollywood garage for a complete overhaul.
Meanwhile, I spent many hours in our hotel room sorting out many scores of electrical transcription discs that had been broadcast six months or more previously, for repeat broadcast during the weeks of our tour. These had to be sent to the stations so that the program would continue daily until our return to Eugene, when I would resume recording new programs.
I felt that by our return from the baptizing tour we might have enough accumulated in a special fund for a down payment on this Pasadena plot of ground. The hope was that we would be able to pay off the balance within a year, and then, with the ground paid for, obtain a loan with a mortgage on the ground for construction of the college building.
We started the baptizing tour one evening, so that we could drive through the heat of the desert to Las Vegas during the cooler hours of the night. It must have been near 2 a.m. when we arrived in Las Vegas. The car was now in good shape mechanically, even though five and a half years old -- it was in good shape, that is, all except the tires.
Perhaps many of our readers will remember the scarcity -- almost nonexistence of good tires after those war years. Our tires were mostly recaps. The rubber supply had been largely shut off during the war, and the tire makers had turned to synthetics. They were not yet perfected in quality as they are today.
I think it was the next day out of Las Vegas we began having our tire troubles. Time after time we had blowouts. At one filling station a dealer sold us a recap tire that lasted just long enough to get us far enough away that we could not afford to turn back and demand a replacement. Finally, at a town in Texas, we found a man, whom I believe I baptized, who had ration coupons or some kind of priority for two or three new tires, which he insisted we take, at his sacrifice. After this we had little tire trouble.
Bathtub Baptizing
I think a few of the unique experiences of that first baptizing tour are worth recording.
Some time before this, I had obtained in Eugene a lightweight rubber wader's suit. The soles of the feet were of heavier rubber, and the suit came up to the body almost to the armpits. I used this rubber suit for baptizing. In nearly all cases we were able to find a local stream, or small lake suitable for the baptizing ceremony.
One night we had been delayed by previous visits by some hours in reaching Lake Charles, Louisiana. It was rather late in the evening -- perhaps 10 o'clock -- when we arrived. We had made appointment by letter to meet a number of people at this home. They were all patiently waiting when we arrived. But there was no available river or lake for baptizing. I do not remember the details specifically. But I seem to remember that there had been rains, and there was swamp water, and it was positively unsafe -- either because of snakes or poisonous matter in the water.
I do remember these people said there simply was no available water anywhere for baptizing. The idea of using the bathtub was suggested. I had never done this, or heard of it -- but the requirement was enough water to bury the candidate in the watery grave, and so I decided the bathtub could serve in the absence of anything else. It was a struggle to get the candidates completely buried in the water, but I succeeded.
We had to forego baptizing one man in Florida altogether. He said the swamp waters in the area were so dangerous he would not risk his life going into them. There was no bathtub!
On this tour we zigzagged up and down, going north from New Orleans through Mississippi as far as Memphis, back down through Alabama, into western Florida, up the Atlantic Coast through Georgia, South Carolina, North Carolina, Virginia, into Washington, D.C., New York, and as far as Portland, Maine. Then across New Hampshire and Vermont, and up to Montreal, Canada.
Then on to Ottawa and Toronto, with a side-tour by boat to Niagara Falls and return. Then across Canada to Windsor and Detroit. On to Chicago, Des Moines, then again south into Oklahoma, then west through Kansas and back to Canon City, Colorado, where I had held the evangelistic campaign a year or two before. Then northwest across the Rockies and on to Eugene, Oregon.
Led to GOD'S Location
By November, in 1946, I had again gone to Hollywood for recording, and was again making trips over to Pasadena in search for a location for the college.
I had not been able to save out the weekly amounts planned to accumulate a fund for the purchase of the site I then had in mind. And by this time I had learned that, being a nonprofit church, and not a commercial business, it would be impossible for us to borrow the money to construct a college building, even if we had the ground already paid for.
It seemed every door for opening the college was slammed shut in my face. Yet I knew God was leading me to start a college that would be His college. There was no doubt whatsoever of that!
It was discouraging. It was frustrating! But I was determined not to give up. One real estate broker I had contacted in my search was a Mrs. McCormick. Her husband had been a real estate broker, and after his death she carried on the business. I had found her to be an intelligent and experienced businesswoman in her field, who at the same time remained every whit a lady of culture and refinement. In going the rounds of real estate agents, I chanced to drop in once again at her office.
Oh, Mr. Armstrong, she said, I'm glad you dropped in. I have a property I'd like to show you. It isn't quite what you have in mind, but I think it might be worth your while to take a look at it.
I was taken to a small mansion of some eighteen rooms, on Grove Street just off of South Orange Grove Boulevard -- Pasadena's millionaire row residence street. This was a two and a quarter acre place known as the McCormick estate -- because it had been built by a Mr. Fowler who was vice-president of the International Harvester Corporation, and Mrs. Fowler was the daughter of the founder of International Harvester, Cyrus McCormick.
The property was on a hillside. It had been magnificently landscaped, although it appeared not to have been maintained in good condition for a few years. Beside the main building, there was a four-car garage with two servants' apartments. To the east of these buildings was a beautifully contoured slope to a balustrade, and then a six-foot drop of ornamental concrete retaining wall under the balustrade, dropping to a long, level space known as the lower gardens. This space was headed by an ornate concrete tempietto, and ended at the other end with a large square pool and a classic pergola.
I could not see how we could use the building which had been a residence, or the large garage, but it did seem that the lower level space might become the building site for the classroom building I had in mind.
Of course, this space was well grown up in weeds, but I knew we could clear that. Also there were two other fountains at either side of the tempietto, and built in as part of it.
But the price was $100,000, and the owner, a Dr. B., whom I will not name for reasons that will be obvious, wanted cash. I shook my head. Indeed it was not quite what I had had in mind!
The next day, however, I began thinking it over. The thought occurred to me that it might be possible to use the big house as a classroom building. After all, I remembered suddenly that it was not designed in residential character, but was a concrete building with flat roof, architecturally of institutional appearance rather than residential.
Of course I didn't have the $100,000 cash. Nevertheless, I called Mrs. McCormick on the telephone, suggested this possibility, and asked if I could inspect the property once more, viewing it from this new and different angle.
She arranged another inspection with Dr. B. I could see on this visit -- I had hardly taken notice of the inside of the building on the first visit -- that the large living room, about twenty-seven by thirty feet, could make a good library room, and even serve as an assembly room. The adjoining large dining room could serve as an additional library room. A small office room off the entrance hall could serve as a small classroom for ten or twelve students.
Upstairs there were three large bedrooms, of adequate size for classrooms seating from thirty to sixty-five or more students, besides other smaller rooms. There was a small three-room penthouse above.
Then I inspected the garage building again. The main garage room, intended to accommodate four automobiles (it had originally been horse stables, but had been rebuilt into a four-car garage and servant apartment building), was even larger than our main larger office room in Eugene, Oregon, used as the mailing room. The apartment rooms to the rear could house our printing department. That left a small office in front, and the living apartments on the second floor could supply the other administrative offices.
For the first time I began to envision GOD's type of college location. Here were beautiful grounds to provide a small but, once cleared of weeds and relandscaped, magnificent campus with beautiful and majestic trees -- palms, deodars, magnolias and other fine specimens.
I asked the two Hollywood architects to inspect the property. Why, they exclaimed, here is your college, already built, and with a small but outstandingly beautiful campus.
The Proposition
I telephoned a boyhood Sunday school friend at that time, Dr. Walter Homan, dean of student personnel at San Francisco State College. I had previously consulted him about the founding of a college. I described this property to him.
Providential! he exclaimed, It sounds positively providential!
I telephoned Mrs. Armstrong to come to Hollywood immediately, to have her opinion. She, too, felt it was just the place -- and, if we outgrew it, perhaps adjoining estates could be some day acquired.
But how could we make the purchase without any money? That, you may be sure, was the REAL problem, now. Besides, I was not yet convinced in my own mind this was the location God had selected.
An idea came to my mind. It was already mid-November. The first college term would not start until the next September -- ten months away. Why not submit a proposition whereby we would start making the largest possible monthly payments, but not take possession until nine payments had been made, by the following July 1. That would give time to prepare for a September opening.
I asked Mrs. McCormick who was the best attorney in Pasadena for the handling of a property transaction. She recommended Judge Russell Morton. I arranged an appointment and went to his office.
Judge Morton recommended, under the circumstances, that a lease-and-option contract would be more attractive as an offer to the owner. I had suggested that we would make monthly payments of $1,000 per month. That was certainly a maximum ambitious monthly payment for me to offer, in our financial circumstances.
But 1 percent per month was rather common practice, and I feared any smaller offer would not even be considered. If this was where God wanted us, I felt I could rely on Him to increase the income enough to cover it.
Judge Morton suggested we draw up a contract providing for taking occupancy the following July 1, continuing on a lease rental basis until the end of twenty-five months. Then the $25,000 so far paid would become the down payment on the purchase, and we would then exercise our option, be given the deed to the property, giving Dr. B. a trust deed until fully paid.
The Catch in the Deal
The proposition was drawn up in legal form, and I gave it to Mrs. McCormick to present to Dr. B., with my check for the first $1,000.
Then I prayed earnestly. I asked God to reveal His will respecting His college by causing Dr. B. to accept if that were God's will, but to cause him to reject it, if this was not the place God had chosen for His college. I realized there did not appear to be any chance in a thous and that a man who wanted $100,000 cash would let his property go for only $1,000 per month, with no down payment at the start whatever -- and taking two whole years and one additional month to build up a 25 percent down payment.
I was not at all sure this was the place God wanted us -- and yet it had begun to look more and more like the finest place we could possibly have. But I knew God would cause it to fall into our hands if that were His will.
I did not hear any answer for two or three days. Then Mrs. McCormick told me she had the contract all signed, sealed, and delivered! The date was November 27, 1946.
For the moment I was elated, grateful, thankful! But what I didn't know was that apparently Dr. B. had no intention of ever letting us get possession. He was not a medical doctor. He was a doctor of law.
As time went along, it became evident that when July 1, 1947, arrived, Dr. B. had no intention of letting us gain possession. It appeared that his intention was to keep the $9,000 and keep the property too.